#1 选择国际域名结构
您面临的最重要的决定之一就是选择合适的域名结构。这一选择会显著影响搜索引擎如何索引您的网站以及用户如何浏览您的网站。以下是一些您可以选择的选项。.
子目录（子文件夹）
子目录允许将网站内容组织到主域名下的不同文件夹中。这种方法通常用于针对不同语言或地区，并采用清晰简洁的 URL 结构。.
示例域名：
- Examplestore.com/en/ （面向英语用户）
- Examplestore.com/id/ 适用于印度尼西亚用户
优点：
与子域名相比，主域名能提供更强的SEO信号，并且比国家/地区代码顶级域名（ccTLD）更易于管理。通过将所有内容保留在同一域名下，可以集中SEO权重，从而有可能加快搜索引擎排名速度。
缺点：
虽然在 SEO 方面比子域名更强，但仍然没有 ccTLD 的地域定位能力，因此对于高度具体的本地策略来说效果较差。
子域名
子域通过使用三级域来指定语言或国家代码，从而组织内容，与主域形成明显的区分。.
示例域名：
- es.examplestore.com 适用于西班牙语用户
- fr.examplestore.com 适用于法国用户
优点：
子域名比国家/地区代码顶级域名 (ccTLD) 更易于管理。它们仍然隶属于主域名，但可以灵活地针对不同国家/地区或类别进行定向。这为您提供了更多组织选择，而无需创建全新的域名。
缺点：
在国际SEO中，非国家代码顶级域名（ccTLD）的效果不如ccTLD，因为搜索引擎通常将它们视为独立的实体。这会削弱域名权重，并减缓排名提升速度。
国家代码顶级域名（ccTLD）
ccTLD 是特定国家的域名，以两位字母代码结尾，表明该网站是为特定国家/地区的用户量身定制的。.
示例域名：
- yourdomain.it 代表意大利
- yourdomain.co.uk 适用于英国
- yourdomain.de 代表德国
优点：
提供自动地理定位功能，使其成为在特定国家/地区提升排名的最有效SEO策略。它们能向搜索引擎清晰地表明网站与特定受众的相关性，从而简化定位工作。
缺点：
虽然在地理定位方面功能强大，但不适用于语言定位，并且维护可能需要更多的时间和资源。
通过考虑您的 Shopify 商店的需求，您可以选择最符合您的目标受众和 SEO 策略的结构。.
#2 利用 hreflang 标签提升 SEO
国际 SEO中扮演着至关重要的角色，它能帮助搜索引擎根据用户的语言和地理位置，确定应该向用户显示网站的哪个版本。这样就能确保您的法国客户看到的是法语内容，而不是芬兰语版本。
要在整个主题中实现 hreflang 标签，请在 HTML 的 head 部分添加类似这样的代码。.
<head>
<link rel="alternate" hreflang="en" href="mystore.com" />
<link rel="alternate" hreflang="es" href="es.mystore.com /> <script type="application/ld+json" class="gnpub-schema-markup-output">{"@context":"https:\/\/schema.org\/","@type":"NewsArticle","@id":"https:\/\/www.linguise.com\/blog\/guide\/optimizing-shopify-international-seo-creating-multi-language-stores\/#newsarticle","url":"https:\/\/www.linguise.com\/blog\/guide\/optimizing-shopify-international-seo-creating-multi-language-stores\/","image":{"@type":"ImageObject","url":"https:\/\/www.linguise.com\/wp-content\/uploads\/2024\/10\/FI_Optimizing-Shopify-International-SEO-Creating-Multi-Language-Stores-150x150.png","width":150,"height":150},"headline":"Optimizing Shopify International SEO: Creating Multi-Language Stores","mainEntityOfPage":"https:\/\/www.linguise.com\/blog\/guide\/optimizing-shopify-international-seo-creating-multi-language-stores\/","datePublished":"2024-10-08T07:59:07+00:00","dateModified":"2024-10-09T00:43:41+00:00","description":"Optimize your Shopify international SEO for expanding your global customers! Find out key factors and tools for automatic translation","articleSection":"Guide","articleBody":"Do you have a Shopify store and want to reach global customers? Shopify international SEO is the right answer to expand your online business to the global market. By effectively optimizing your Shopify store for international search engines, you can increase your visibility and attract more customers from around the world.This article will discuss key factors to optimizing Shopify international SEO, including Linguise, a powerful platform that automates translation and Shopify localization processes. Let\u2019s start!\t\t\n\t\t\t#1 Choosing international domain structure\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tOne of the most important decisions you'll face is choosing an appropriate domain structure. This choice significantly impacts how search engines index your site and how users navigate it.\u00a0 Here are some options you can choose from.\t\t\n\t\t\tSubdirectories (Subfolders)\n\t\t\n\t\tSubdirectories allow website content to be organized into folders within the main domain. This method is commonly used to target different languages or locations with a clear and straightforward URL structure.Example Domain:Examplestore.com\/en\/ for English-speaking usersExamplestore.com\/id\/ for users in IndonesiaPros:Offer stronger SEO signals compared to subdomains and are simpler to manage than ccTLDs. By keeping all content within the same domain, SEO authority is consolidated, potentially speeding up ranking times in search engines.Cons:While stronger than subdomains in terms of SEO and still don\u2019t have the geographic targeting strength of ccTLDs, making them less effective for highly specific local strategies.\t\t\n\t\t\tSubdomains\n\t\t\n\t\tA subdomain organizes content by using a third-level domain to specify language or country codes, creating a distinct separation from the main domain.Example Domain:es.examplestore.com for Spanish usersfr.examplestore.com for French usersPros:Subdomains are more manageable than ccTLDs. They remain under the main domain but allow for flexible targeting of different countries or categories. This gives you more organizational options without needing to create entirely new domains.Cons:Are less effective than ccTLDs in international SEO since search engines often treat them as separate entities. This can dilute domain authority and slow down ranking improvements.\t\t\n\t\t\tCountry Code Top-Level Domains (ccTLDs)\t\t\n\t\tccTLDs are country-specific domains that end in two-letter codes, indicating that the site is tailored for a particular country's users.Example Domain:yourdomain.it for Italyyourdomain.co.uk for the UKyourdomain.de for GermanyPros:Provide automatic geographic targeting, making them the most effective SEO strategy for ranking in specific countries. They send a clear signal to search engines about the site's relevance to a particular audience, simplifying targeting efforts.Cons:While powerful for geographic targeting, are not suitable for language targeting and can require more time and resources for maintenance.By considering your Shopify store's needs, you can choose the structure that best aligns with your target audience and SEO strategy.\t\t\n\t\t\t#2 Utilizing hreflang tags to enhance SEO\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tHreflang tags play a crucial role in international SEO by helping search engines understand which version of your site to display to users based on their language and geographical location. This ensures that your French customers see your French content rather than, say, your Finnish version.\u00a0To implement hreflang tags across your entire theme, include code that looks like this in the head section of your HTML.","keywords":"","name":"Optimizing Shopify International SEO: Creating Multi-Language Stores","thumbnailUrl":"https:\/\/www.linguise.com\/wp-content\/uploads\/2024\/10\/FI_Optimizing-Shopify-International-SEO-Creating-Multi-Language-Stores-150x150.png","wordCount":478,"timeRequired":"PT2M7S","mainEntity":{"@type":"WebPage","@id":"https:\/\/www.linguise.com\/blog\/guide\/optimizing-shopify-international-seo-creating-multi-language-stores\/"},"author":{"@type":"Person","name":"Aorinka Anendya","url":"https:\/\/www.linguise.com\/author\/aorinka\/","sameAs":[],"image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/f96846f24c8259f1c8e7eb0342d44ba09f57b51b37a2734d532085b243e2688b?s=96&d=mm&r=g","height":96,"width":96}},"editor":{"@type":"Person","name":"Aorinka Anendya","url":"https:\/\/www.linguise.com\/author\/aorinka\/","sameAs":[],"image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/f96846f24c8259f1c8e7eb0342d44ba09f57b51b37a2734d532085b243e2688b?s=96&d=mm&r=g","height":96,"width":96}}}</script> </head>
这段代码告诉搜索引擎，你的主域名下有一个英文版本，而子域名为“es”的域名下有一个西班牙文版本。.
为了实现更精细的控制，您可以在特定页面（例如产品页面或产品系列页面）上实施 hreflang 标签：
<head>
<link rel="alternate" hreflang="en" href="mystore..com/products/{product-name}" />
<link rel="alternate" hreflang="es" href="es.mystore/products/{product-name}" /> <script type="application/ld+json" class="gnpub-schema-markup-output">{"@context":"https:\/\/schema.org\/","@type":"NewsArticle","@id":"https:\/\/www.linguise.com\/blog\/guide\/optimizing-shopify-international-seo-creating-multi-language-stores\/#newsarticle","url":"https:\/\/www.linguise.com\/blog\/guide\/optimizing-shopify-international-seo-creating-multi-language-stores\/","image":{"@type":"ImageObject","url":"https:\/\/www.linguise.com\/wp-content\/uploads\/2024\/10\/FI_Optimizing-Shopify-International-SEO-Creating-Multi-Language-Stores-150x150.png","width":150,"height":150},"headline":"Optimizing Shopify International SEO: Creating Multi-Language Stores","mainEntityOfPage":"https:\/\/www.linguise.com\/blog\/guide\/optimizing-shopify-international-seo-creating-multi-language-stores\/","datePublished":"2024-10-08T07:59:07+00:00","dateModified":"2024-10-09T00:43:41+00:00","description":"Optimize your Shopify international SEO for expanding your global customers! Find out key factors and tools for automatic translation","articleSection":"Guide","articleBody":"Do you have a Shopify store and want to reach global customers? Shopify international SEO is the right answer to expand your online business to the global market. By effectively optimizing your Shopify store for international search engines, you can increase your visibility and attract more customers from around the world.This article will discuss key factors to optimizing Shopify international SEO, including Linguise, a powerful platform that automates translation and Shopify localization processes. Let\u2019s start!\t\t\n\t\t\t#1 Choosing international domain structure\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tOne of the most important decisions you'll face is choosing an appropriate domain structure. This choice significantly impacts how search engines index your site and how users navigate it.\u00a0 Here are some options you can choose from.\t\t\n\t\t\tSubdirectories (Subfolders)\n\t\t\n\t\tSubdirectories allow website content to be organized into folders within the main domain. This method is commonly used to target different languages or locations with a clear and straightforward URL structure.Example Domain:Examplestore.com\/en\/ for English-speaking usersExamplestore.com\/id\/ for users in IndonesiaPros:Offer stronger SEO signals compared to subdomains and are simpler to manage than ccTLDs. By keeping all content within the same domain, SEO authority is consolidated, potentially speeding up ranking times in search engines.Cons:While stronger than subdomains in terms of SEO and still don\u2019t have the geographic targeting strength of ccTLDs, making them less effective for highly specific local strategies.\t\t\n\t\t\tSubdomains\n\t\t\n\t\tA subdomain organizes content by using a third-level domain to specify language or country codes, creating a distinct separation from the main domain.Example Domain:es.examplestore.com for Spanish usersfr.examplestore.com for French usersPros:Subdomains are more manageable than ccTLDs. They remain under the main domain but allow for flexible targeting of different countries or categories. This gives you more organizational options without needing to create entirely new domains.Cons:Are less effective than ccTLDs in international SEO since search engines often treat them as separate entities. This can dilute domain authority and slow down ranking improvements.\t\t\n\t\t\tCountry Code Top-Level Domains (ccTLDs)\t\t\n\t\tccTLDs are country-specific domains that end in two-letter codes, indicating that the site is tailored for a particular country's users.Example Domain:yourdomain.it for Italyyourdomain.co.uk for the UKyourdomain.de for GermanyPros:Provide automatic geographic targeting, making them the most effective SEO strategy for ranking in specific countries. They send a clear signal to search engines about the site's relevance to a particular audience, simplifying targeting efforts.Cons:While powerful for geographic targeting, are not suitable for language targeting and can require more time and resources for maintenance.By considering your Shopify store's needs, you can choose the structure that best aligns with your target audience and SEO strategy.\t\t\n\t\t\t#2 Utilizing hreflang tags to enhance SEO\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tHreflang tags play a crucial role in international SEO by helping search engines understand which version of your site to display to users based on their language and geographical location. This ensures that your French customers see your French content rather than, say, your Finnish version.\u00a0To implement hreflang tags across your entire theme, include code that looks like this in the head section of your HTML.","keywords":"","name":"Optimizing Shopify International SEO: Creating Multi-Language Stores","thumbnailUrl":"https:\/\/www.linguise.com\/wp-content\/uploads\/2024\/10\/FI_Optimizing-Shopify-International-SEO-Creating-Multi-Language-Stores-150x150.png","wordCount":478,"timeRequired":"PT2M7S","mainEntity":{"@type":"WebPage","@id":"https:\/\/www.linguise.com\/blog\/guide\/optimizing-shopify-international-seo-creating-multi-language-stores\/"},"author":{"@type":"Person","name":"Aorinka Anendya","url":"https:\/\/www.linguise.com\/author\/aorinka\/","sameAs":[],"image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/f96846f24c8259f1c8e7eb0342d44ba09f57b51b37a2734d532085b243e2688b?s=96&d=mm&r=g","height":96,"width":96}},"editor":{"@type":"Person","name":"Aorinka Anendya","url":"https:\/\/www.linguise.com\/author\/aorinka\/","sameAs":[],"image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/f96846f24c8259f1c8e7eb0342d44ba09f57b51b37a2734d532085b243e2688b?s=96&d=mm&r=g","height":96,"width":96}}}</script> </head>
有效实施 hreflang 标签的最佳实践。.
- 链接页面的所有语言版本，包括自引用链接。
- 使用精确的 ISO 语言代码，包括适用的区域变体。
- 请确保 hreflang 标签放置在正确的位置。<head> HTML 部分
- 为语言/地区选择器页面添加 x-default hreflang 标签
- 定期审核 hreflang 实现，以发现并修复任何错误。
#3 调整内容和关键词以适应不同市场
内容和关键词本地化是国际搜索引擎优化（SEO）的关键环节，远不止简单的翻译。文化差异会显著影响消费者的购买行为，在一个市场行之有效的策略在另一个市场可能完全无效。
例如，与美国或英国消费者相比，德国消费者通常需要更详细的产品信息。这凸显了开展针对特定市场的调研，以识别本地搜索趋势和用户偏好的必要性。.
以下是有效进行内容本地化的方法。.
- 利用本地SEO工具和资源，包括搜索引擎结果页面（SERP）的“用户还会问”部分，确定每个目标市场的相关关键词。分析本地竞争对手及其关键词策略，重点关注他们用于产品和描述的标签。.
- 要使内容适应当地偏好，就需要根据当地受众的喜好进行调整，使其更具共鸣，并考虑语言细微差别和文化背景。在适当的时候使用当地的习语或典故，可以使内容更贴近受众。然而，在针对不同市场调整内容的同时，保持品牌调性至关重要。.
- 优先考虑高影响力页面，例如产品描述、着陆页和客户评价。这些类型的内容能够直接影响转化率和收入。考虑创建针对特定市场的内容，以解决当地的顾虑或偏好。.
- 使用关键指标（例如自然流量、转化率和用户互动度）跟踪和分析本地化内容的表现，这些指标应针对每个市场进行优化。使用 Google Analytics 等工具按国家/地区和语言细分数据。这些数据将帮助您根据表现持续优化内容。.
#4 处理多币种定价和国际支付系统
管理多币种定价和国际支付是全球电子商务的关键环节。以下是一些为国际客户提供多币种选项的方法。如何启用 Shopify Payments 的多币种交易功能。.
- 激活Shopify Markets：激活并相应地调整您的货币设置。然后，为您希望支持的每种货币设置银行账户。
- 对于多币种定价：为每种货币设置合适的汇率，并使用货币选择器或地理位置功能显示价格。考虑使用整数价格，以影响每种货币的心理价位。
- 管理国际支付：集成多种支付网关，例如 PayPal、Stripe 或其他本地支付服务商，并提供多种支付选项以满足客户偏好。调研目标市场中最常用的支付方式。
#5 提供多语言客户支持
多语言客户是国际电子商务成功的关键因素之一。它体现了您对全球客户的真诚承诺，并能显著提升他们的品牌体验。这种做法表明您理解并尊重不同客户群体的文化差异和偏好，从而提高客户满意度、客户留存率，并在各个地区带来积极的口碑营销。.
有效实施多语言支持不仅仅是聘用双语员工或使用翻译工具那么简单。它需要制定一套全面的策略，充分考虑来自不同语言和文化背景的客户的独特需求和期望。这可能包括通过多种渠道（例如电子邮件、在线聊天、电话、社交媒体）提供多种语言的支持，开发特定地区的常见问题解答和知识库，并确保您的支持团队不仅具备语言能力，而且具备文化敏感性。.
实施多语言客户支持的最佳实践包括：
- 根据目标市场确定语言的优先顺序：重点关注主要国际市场使用的语言，而不是一开始就试图涵盖所有语言。
- 聘用母语人士：尽可能聘用以目标语言为母语的支持人员。他们能够理解非母语人士可能忽略的文化细微差别和习语。
- 提供全天候支持：考虑时区差异，力求为最重要的市场和语言提供全天候支持。
- 开发多语言自助服务选项：创建多种语言的综合常见问题解答、知识库和视频教程，使客户能够自行找到解决方案。
- 将多语言支持与您的 CRM 集成：这使您能够跨语言跟踪客户互动，并根据客户的历史记录和偏好提供个性化支持。
#6 建立本地反向链接和目录列表
建立强大的本地反向链接网络是提升您在特定地区知名度的最有效方法之一。这些反向链接不仅能为您的网站带来精准流量，还能在当地社区建立信任。实施全面的本地反向链接策略需要多管齐下的方法。.
- 创作高质量的本地内容：制作能引起本地受众共鸣的内容，撰写博客文章、专题文章和多媒体内容，满足本地用户的兴趣，并创建本地指南和社区内容。
- 参与客座博客和合作：与信誉良好的本地网站合作发布客座文章，寻求与非竞争性的本地企业合作，并确保客座文章为主办网站的受众提供价值。
- 参与当地社区活动：赞助或参与当地活动，以获得提及和反向链接，并参与社区活动以提高品牌知名度。
- 与当地组织合作：与当地慈善机构、非营利组织和学校建立合作关系，提供支持或赞助以换取反向链接，并参与联合活动以获得媒体报道和反向链接。
#7 简化跨境运输和税收法规
跨境运输和税务合规的复杂性是国际电子商务中最具挑战性的环节之一。然而，简化这些流程可以显著降低成本、提升客户满意度，并在全球市场中获得竞争优势。.
以下是一些您可以采取的应对运输法规和税收的方案。.
- 选择合适的物流合作伙伴：不同地区可能需要不同的运输方式或承运商。请调研并选择一家在目标市场拥有丰富经验的物流合作伙伴。运输成本和交货时间的透明度对于建立国际客户信任至关重要。
- 了解并遵守国际税法：每个国家/地区都对进口关税、增值税 (VAT) 和商品及服务税 (GST) 进行监管。请随时关注目标市场的这些法规，并确保您的定价和结算流程已将这些额外成本考虑在内。
- 自动计算税费： Shopify提供内置工具来管理国际运输和税务合规，这可以显著简化流程。ShopifyShopify根据产品类型、发货目的地和订单金额等因素，自动计算不同地区的税费。
- 随时了解各国之间的贸易协定：例如，《美国-墨西哥-加拿大协定》（USMCA）影响北美国家之间的贸易，有可能降低该地区的跨境电子商务成本。
#8 使用自动和准确的翻译
Shopify 国际SEO对您的 Shopify 商店非常有用，但同时也相当复杂。因此，我们需要一个能够自动化国际SEO各个环节的系统，其中就包括商店翻译。.
Linguise 是一款自动化网站翻译工具，并且可以与 Shopify无缝集成。.
Shopify 商店的Linguise 功能
以下是 Shopify 国际 SEO 支持的一些 Linguise 功能
准备好探索新市场了吗？试用我们的自动翻译服务，享受1个月无风险试用，无需信用卡！
