如何提升 Shopify 商店的多语言 SEO

如何提升 Shopify 商店的多语言 SEO
目录

Shopify的多语言 SEO至关重要。随着Shopify成为全球范围内快速发展的电子商务和在线购物的顶级平台,针对多种语言优化您的商店可以显着提高您的知名度和销售额。随着越来越多的人从国际商店购物,这一点尤其重要,预计 2020 年跨境市场将达到8810 亿欧元。

本文将提供改善Shopify商店多语言 SEO。通过遵循这些策略,您可以吸引来自不同国家/地区的客户,扩大您的市场范围,并提高您在各种语言和地区的在线成功率。

为什么要为 Shopify 商店提升多语言 SEO?

如何提升 Shopify 商店的多语言 SEO

到2024年,预计将有超过44亿家在线商店使用Shopify平台,平均每日活跃用户为210万。这显示了全球电子商务市场的潜力。

那么,鉴于如此巨大的潜力,您有兴趣将 Shopify 商店扩展到国际市场吗?如果是这样,多语言 SEO 策略可能是您的正确方法。

通过优化多种语言的内容,您可以开拓以前未瞄准的新市场。您的产品将出现在各个国家/地区的本地搜索结果中,从而显着提高商店的全球知名度。

不仅如此,通过以客户的本地语言呈现内容,您可以增强用户体验,因为76%的消费者更喜欢用他们的语言购买产品。采用此策略可以增加流量并提高转化机会!

最后,实施多语言 SEO 策略的 Shopify 商店可以扩大市场覆盖范围,增强客户购物体验,并有可能增加销售转化机会。

那么,您准备好在国际上扩展您的 Shopify 商店了吗?如果是这样,请继续关注我们将在下面讨论的提示!

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促进 Shopify 商店多语言 SEO 的 10 个技巧

为您的 Shopify 商店提升多语言 SEO 对于扩大您的全球业务范围至关重要。这里有 10 个技巧,可以帮助您针对不同语言和市场优化 Shopify 商店。

本地化关键词研究

本地关键词研究是多语言 SEO 策略的重要基础。这不仅仅是翻译您的母语中的关键字,还涉及了解目标市场中的客户如何搜索您的产品。您还可以本地化内容以匹配这些关键字。

使用具有特定位置和语言设置的 Google Keyword Planner 或 Ahrefs 等工具。注意文化和语言差异。例如,“跑鞋”在西班牙(“zapatillas de running”)和墨西哥(“tenis para correr”)可能有不同的翻译。进入拉丁美洲市场的在线鞋店需要了解这些差异,以准确优化其内容。

如何提升 Shopify 商店的多语言 SEO

独特的 URL 和域结构

独特的 URL 结构和域名对于多语言 SEO 至关重要。这有助于搜索引擎和用户识别您网站的相关语言版本。

您可以采取多种方法。您可以使用子域 (fr.yourstore.com)、子目录 (yourstore.com/fr/) 或国家/地区代码顶级域 (yourstore.fr)。您的选择将取决于您的国际化战略。例如,亚马逊在其主要市场使用国家代码顶级域名(amazon.fr、amazon.de),帮助他们在每个国家建立强大的域名权威。

以下是具有英语子域结构的 URL 示例。

如何提升 Shopify 商店的多语言 SEO

直到它被翻译成意大利语。

使用hreflang标签

Shopify hreflang 标签是多语言 SEO 中的关键元素。此标签向搜索引擎表明您网站上页面之间的语言和区域关系,确保用户被定向到最符合其语言和位置偏好的版本。

在 HTML 代码中实现 hreflang 标签<head>部分或 XML 站点地图中。例如,国际新闻网站可能使用 hreflang 标签来管理同一文章的不同语言版本。下面是一个以三种语言实现主页的 hreflang 标记的示例。

				
					<head>
    <link rel="alternate" hreflang="en" href="https://www.yourstore.com/en/" />
    <link rel="alternate" hreflang="es" href="https://www.yourstore.com/es/" />
    <link rel="alternate" hreflang="id" href="https://www.yourstore.com/id/" />
    <link rel="alternate" hreflang="x-default" href="https://www.yourstore.com/" /> <script type="application/ld+json" class="gnpub-schema-markup-output">{"@context":"https:\/\/schema.org\/","@type":"NewsArticle","@id":"https:\/\/www.linguise.com\/blog\/guide\/how-to-boost-multi-language-seo-for-shopify-store\/#newsarticle","url":"https:\/\/www.linguise.com\/blog\/guide\/how-to-boost-multi-language-seo-for-shopify-store\/","image":{"@type":"ImageObject","url":"https:\/\/www.linguise.com\/wp-content\/uploads\/2024\/08\/FI_How-to-boost-multi-language-SEO-for-Shopify-150x150.png","width":150,"height":150},"headline":"How to boost multi-language SEO for Shopify store","mainEntityOfPage":"https:\/\/www.linguise.com\/blog\/guide\/how-to-boost-multi-language-seo-for-shopify-store\/","datePublished":"2024-08-08T09:44:39+00:00","dateModified":"2024-09-20T07:19:54+00:00","description":"Do you have a Shopify store and want to expand your customer reach? Let's start boost multi-language for Shopify store","articleSection":"Guide","articleBody":"Multilingual SEO for Shopify stores is essential. With Shopify being a top platform for e-commerce and online shopping growing rapidly worldwide, optimizing your store for multiple languages can significantly boost your visibility and sales. This is especially important as more people shop from international stores, with the cross-border market expected to reach \u20ac881 billion in 2020.This article will provide practical tips to improve your Shopify store's multilingual SEO. By following these strategies, you can attract customers from different countries, expand your market reach, and increase your online success in various languages and regions.\t\t\n\t\t\tWhy should you boost multi-language SEO for the Shopify store?\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tBy 2024, it is estimated that more than 4.4 billion online stores will use the Shopify platform, with an average of 2.1 million daily active users. This shows the potential of the global e-commerce market.So, with that big potential, are you interested in expanding your Shopify store to international markets? If so, a multi-language SEO strategy could be your right approach.By optimizing content in multiple languages, you can tap into new markets that you haven't targeted before. Your products will appear in local search results in various countries, significantly increasing your store's global visibility.Not only that, by presenting content in your customers' local language, you can enhance the user experience, because 76% of consumers prefer to purchase products in their language. Adopting this strategy increases traffic and improves conversion opportunities!In the end, Shopify stores that implement a multi-language SEO strategy can expand their market reach, enhance customer shopping experiences, and potentially increase sales conversion opportunities.So, are you ready to expand your Shopify store internationally? If so, stay tuned for the tips we'll discuss below!\t\t\n\t\t\t\t\t\tBreak Language Barriers\t\t\t\t\t\n\t\t\t\t\t\tSay goodbye to language barriers and hello to limitless growth! Try our automatic translation service today.\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tStart Translating Now\t\t\t\t\t\n\t\t\t10 tips to boost multi-language SEO for your Shopify store \n\t\t\n\t\tBoosting multi-language SEO for your Shopify store is essential in expanding your global business reach. Here are 10 tips that can help you optimize your Shopify store for different languages \u200b\u200band markets.\t\t\n\t\t\tLocalized keyword research\n\t\t\n\t\tLocal keyword research is a crucial foundation in a multilingual SEO strategy. It\u2019s not just about translating keywords from your native language but also about understanding how customers in the target market search for your products. You can also localize content to match these keywords.Use tools like Google Keyword Planner or Ahrefs with specific location and language settings. Pay attention to cultural and linguistic variations. For example, \"running shoes\" may be translated differently in Spain (\"zapatillas de running\") and Mexico (\"tenis para correr\"). An online shoe store entering the Latin American market needs to understand these differences to optimize its content accurately.\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\tUnique URL and domain structure\n\t\t\n\t\tA unique URL structure and domain are crucial for multilingual SEO. This helps search engines and users identify the relevant language version of your site.There are several approaches you can take. You can use subdomains (fr.yourstore.com), subdirectories (yourstore.com\/fr\/), or country code top-level domains (yourstore.fr). Your choice will depend on your internationalization strategy. For example, Amazon uses country code top-level domains (amazon.fr, amazon.de) for their major markets, helping them build strong domain authority in each country.Here is an example of a URL with a subdomain structure for English.\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tUntil it was translated into Italian.\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\tUse hreflang tags\n\t\t\n\t\tThe Shopify hreflang tag is a crucial element in multilingual SEO. This tag signals to search engines the language and regional relationships between pages on your site, ensuring users are directed to the version that best matches their language and location preferences.Implement the hreflang tag in your HTML code's &lt;head&gt; section or in the XML sitemap. For example, an international news site might use the hreflang tag to manage different language versions of the same article. Here is an example of implementing the hreflang tag for a homepage in three languages.\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n    \n    \n    \n    \n\n\n\t\t\t\t\n\t\t\t\n\t\tIn this example, the hreflang tag indicates the page's English, Spanish, and Indonesian versions and the default version (x-default) for users who do not match the specific languages offered. Proper use of the hreflang tag helps search engines display the most relevant results for users based on their language and location, enhancing user experience and click potential.\t\t\n\t\t\tOptimize title and metadata\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tOptimizing page titles and metadata in each language is key to improving visibility in search results. It\u2019s not just about translating but also adapting the content for the local audience.Ensure that relevant local keywords are included and that the text stays within the recommended character limits (around 60 characters for titles and 160 for meta descriptions). For example, Zara, a global fashion brand, consistently optimizes the titles and descriptions of their products for each market, incorporating local keywords and adjusting the tone to match local cultural preferences.\t\t\n\t\t\tUse a friendly language switcher\n\t\t\n\t\tA user-friendly language switcher is a crucial component in the design of a multilingual website. It allows visitors to quickly find and switch to their desired language version.Place the language switcher in a prominent location, typically in the site's header or footer. Use country flags cautiously, as some languages are used in multiple countries. You can use a combination of country flags and language names or country flags and country names. For example, Airbnb\u2019s website has a clear language selector in the upper right corner, marked with a globe icon on every page. When clicked, it displays various language and country options, including currency choices.\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\tImage optimization\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tImage optimization is a crucial aspect of multilingual SEO for your Shopify store. It\u2019s about reducing file size for faster loading and making your images discoverable and understandable by search engines in various languages.Start by giving descriptive and relevant filenames in the target language. Then, focus on alt text. Alt text should be brief yet descriptive and contain relevant keywords in that language. For example, an international clothing store like Uniqlo might use the alt text \"chemise en lin blanc pour homme\" to image a men's white linen shirt on their French version rather than translating \"white linen shirt for men.\"Apart from that, compressed image size is also an image optimization option. Because a file size that is too large can make the load speed slower.\t\t\n\t\t\tOptimize for local search engines\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tAlthough Google dominates many countries, some markets have popular local search engines. Optimizing for these search engines can provide a significant competitive advantage.For example, if you are targeting the Russian market, optimizing for Yandex is as important as optimizing for Google. In China, focusing on Baidu is crucial. Each of these search engines has unique algorithms and preferences. For instance, Baidu prefers content in Mandarin and local hosting. Alibaba, the Chinese e-commerce giant, has been very successful because it optimizes well for Baidu, helping it dominate the Chinese e-commerce market.Local schema is also a way to tell search engines about your local business. It\u2019s like giving out a complete\u00a0custom business card. You add a special code to your website that contains information such as address, phone number and opening hours. With this, it is easier for search engines to display your business information in local search results.\t\t\n\t\t\tUse automatic translation service\n\t\t\n\t\tYou can use automatic translation services to facilitate the translation of online store content into various languages. This helps you expand your market reach without significantly investing in manual translation. These services can quickly translate product descriptions, information pages, and blog content. However, the translation results may need to be reviewed to ensure accuracy and cultural appropriateness.Linguise is a service that integrates with Shopify and other e-commerce platforms. This service offers high-accuracy AI-based automatic translation, a front-end live editor, the ability to translate dynamic content from JavaScript, and additional features such as SEO translation and automatic language detection. With these features, Linguise helps Shopify store owners optimize their multilingual strategy.\t\t\n\n\t\t\n\t\t\n\t\t\n\n  \n  \n  Edition mode  \n\n  Original  \n\n  Translations  \n\n  Click & edit  \n\n  Links  \n\n  Images  \n\t\t\n\t\t\tHigh-quality translation of each language\n\t\t\n\t\tHigh-quality translation is at the core of an effective multilingual SEO strategy. It\u2019s not just about linguistic accuracy but also about conveying cultural nuances and local context.Use professional translators or native speakers to translate your content. They can capture idioms, slang, and cultural references that may be lost in machine translation. However, if you are using app to translate Shopify, you should ensure that the results are accurate and of high quality, such as the accuracy results table for several languages provided by Linguise below.\n\n\n&nbsp;\nNMT Translation\nHuman Translation\nQuality\n\n\nEnglish-Spanish\n5,428\n5,550\n97%\n\n\nEnglish-French\n5,295\n5,496\n96%\n\n\nEnglish-Chinese\n4,594\n4,987\n92%\n\n\nSpanish-English\n5,187\n5,372\n96%\n\n\nFrench-English\n5,343\n5,404\n98%\n\n\nChinese-English\n4,263\n4,636\n92%\n\n\nTherefore, choose a high-quality automatic translation service in every language for your multilingual Shopify store.\t\t\n\t\t\tOptimize loading speed for all language versions\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tLoading speed is an important factor in SEO and applies to all language versions of your Shopify store. Faster sites enhance user experience and improve search rankings.Use techniques such as image compression, minification of CSS and JavaScript, and browser caching for all language versions. Also, consider using a Content Delivery Network (CDN) to serve content from servers closer to users. For example, ASOS, a global online fashion retailer, uses a CDN to ensure consistent loading speeds across all its markets, from the UK to Australia.\t\t\n\t\t\tSocial media and local communities\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tSocial media and local communities are vital in a multilingual SEO strategy. Engagement on these platforms increases brand visibility and supports SEO through enhanced traffic and backlinks. The first step is to identify the popular social media platforms in your target market. Next, create content that aligns with local language and culture, not just translations. Engaging with local online communities, such as discussion forums and Facebook groups, is crucial for building authority and driving traffic.Collaborating with local influencers can significantly expand your reach. They understand local audience preferences and can convey your brand message effectively. Finally, leverage user-generated content in your strategy. Encouraging customers to share their experiences in their language creates authentic and locally relevant content, enhancing engagement and brand trust.\t\t\n\t\t\t\t\t\tReady to explore new markets? Try our automatic translation service for free with our 1-month risk-free trial. No credit card needed!\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tClaim Your 1-Month Free Trial\t\t\t\t\t\n\t\t\tExample of multilingual Shopify stores that successfully implement SEO\t\t\n\t\tNow, you know the tips for boosting multi-language SEO for your Shopify storeHere are some success stories of Shopify stores that successfully implemented SEO to further convince you of the importance of SEO for Shopify stores.\t\t\n\t\t\tExample 1: Alef Meem\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tAlef Meem is an online store in the United Arab Emirates (UAE) that sells comfortable, elegant, and breathable prayer clothing for women. Founded in 2019, It aims to celebrate the practice of prayer and Islamic values through its clothing.Problem:Alef Meem faced an issue because its website was only available in English, while the majority of its customers were Emiratis and Arabic speakers. Additionally, its website design could have been more appealing and fully reflected traditional and Islamic values. The website must be optimized for mobile users and adhere to the best SEO practices.Solution:Alef Meem took several steps to address these issues.\u00a0Integrated a robust multilingual support system on their Shopify website, allowing users to switch between English and Arabic easily.They optimized SEO by implementing best practices, including keyword optimization, strategic meta tag usage, and creating informative content with targeted keywords.Result:The results were impressive! Alef Meem saw increased customer engagement due to the bilingual interface and user-friendly design. They also experienced a significant rise in conversion rates thanks to the easy-to-use design, fast loading times, and simplified checkout process. Their search engine rankings significantly improved, enhancing their online visibility and resulting in substantial growth in organic traffic and an expanded customer base.\t\t\n\t\t\tExample 2: Jimmy Fairly\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tJimmy Fairly is an eyewear brand from France known for designing, producing, and selling high-quality eyewear at reasonable prices. They eliminate middlemen in the production and sales process, allowing them to offer more affordable prices to customers.Problem:Jimmy Fairly found that 19% of their sales came from international markets. However, they did not have English content to serve this growing global market. They needed a quick and efficient website translation solution to reach increasing international customers.Solution:To solve this problem, Jimmy Fairly used an automatic translation tool to generate content in languages other than English and applied SEO so their content would appear in customer searches.Result:The results were remarkable. Jimmy Fairly's international sales quadrupled from previous levels within just one month of implementing automatic translations. Even more impressively, after 8 months, they increased sixfold. This dramatic sales increase highlights the importance of providing content in the languages understood by the target market, especially when entering international markets.\t\t\n\t\t\tConclusion\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tOptimizing multilingual SEO for your Shopify store is crucial in expanding your global reach and enhancing online visibility. Implementing the strategies mentioned above, such as local keyword research, using hreflang tags, and optimizing content for local search engines, can improve search rankings and attract more international customers.Consider using high-quality automatic translation services like Linguise to facilitate your content's translation and localization process. With advanced features such as AI-based translation, the ability to translate dynamic content, and seamless integration with Shopify, Linguise can help you implement your multilingual strategy efficiently and effectively. Let's create your Linguise account and try to translate your Shopify automatically.","keywords":"","name":"How to boost multi-language SEO for Shopify store","thumbnailUrl":"https:\/\/www.linguise.com\/wp-content\/uploads\/2024\/08\/FI_How-to-boost-multi-language-SEO-for-Shopify-150x150.png","wordCount":2161,"timeRequired":"PT9M36S","mainEntity":{"@type":"WebPage","@id":"https:\/\/www.linguise.com\/blog\/guide\/how-to-boost-multi-language-seo-for-shopify-store\/"},"author":{"@type":"Person","name":"Aorinka Anendya","url":"https:\/\/www.linguise.com\/author\/aorinka\/","sameAs":[],"image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/f96846f24c8259f1c8e7eb0342d44ba09f57b51b37a2734d532085b243e2688b?s=96&d=mm&r=g","height":96,"width":96}},"editor":{"@type":"Person","name":"Aorinka Anendya","url":"https:\/\/www.linguise.com\/author\/aorinka\/","sameAs":[],"image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/f96846f24c8259f1c8e7eb0342d44ba09f57b51b37a2734d532085b243e2688b?s=96&d=mm&r=g","height":96,"width":96}}}</script> </head>


				
			

在此示例中, hreflang 标记指示页面的英语、西班牙语和印度尼西亚语版本以及与所提供的特定语言不匹配的用户的默认版本 (x-default)。正确使用 hreflang 标签有助于搜索引擎根据用户的语言和位置向用户显示最相关的结果,从而增强用户体验和点击潜力。

优化标题和元数据

如何提升 Shopify 商店的多语言 SEO

优化每种语言的页面标题和元数据是提高搜索结果可见性的关键。这不仅涉及翻译,还涉及针对当地观众调整内容。

确保包含相关的本地关键字,并且文本保持在建议的字符限制内(标题大约 60 个字符,元描述大约 160 个字符)。例如,全球时尚品牌 Zara 不断针对每个市场优化其产品的标题和描述,融入当地关键词并调整基调以符合当地文化偏好。

使用友好的语言切换器

用户友好的语言切换器是多语言网站设计中的关键组成部分。它允许访问者快速找到并切换到他们想要的语言版本。

将语言切换器放置在显着位置,通常位于网站的页眉或页脚中。请谨慎使用国旗,因为某些语言在多个国家/地区使用。您可以使用国旗和语言名称或国旗和国家名称的组合。例如,Airbnb 的网站右上角语言选择器单击时,它会显示各种语言和国家/地区选项,包括货币选择。

如何提升 Shopify 商店的多语言 SEO

图像优化

如何提升 Shopify 商店的多语言 SEO

图像优化是 Shopify 商店多语言 SEO 的一个重要方面。它是为了减少文件大小以加快加载速度,并使您的图像可以被各种语言的搜索引擎发现和理解。

首先以目标语言给出描述性且相关的文件名。然后,关注替代文本。替代文本应简短且具有描述性,并包含该语言的相关关键字。例如,像优衣库这样的国际服装店可能会使用替代文本“chemise en lin blanc pour homme”来在其法语版本上展示男士白色亚麻衬衫,而不是翻译“男士白色亚麻衬衫”。

除此之外,压缩图像大小也是图像优化选项。因为文件太大会导致加载速度变慢。

针对本地搜索引擎进行优化

如何提升 Shopify 商店的多语言 SEO

尽管谷歌在许多国家占据主导地位,但一些市场拥有流行的本地搜索引擎。针对这些搜索引擎进行优化可以提供显着的竞争优势。

例如,如果您的目标是俄罗斯市场,那么针对 Yandex 的优化与针对 Google 的优化同样重要。在中国,关注百度至关重要。每个搜索引擎都有独特的算法和偏好。例如,百度更喜欢普通话和本地托管的内容。中国电子商务巨头阿里巴巴非常成功,因为它对百度进行了很好的优化,帮助其主导了中国电子商务市场。

本地架构也是向搜索引擎介绍您的本地业务的一种方式。这就像赠送一张完整的定制名片。您可以在网站上添加一个特殊代码,其中包含地址、电话号码和营业时间等信息。这样,搜索引擎就可以更轻松地在本地搜索结果中显示您的商户信息。

使用自动翻译服务

您可以使用自动翻译服务来方便地将在线商店内容翻译成各种语言。这可以帮助您扩大市场范围,而无需在手动翻译上进行大量投资。这些服务可以快速翻译产品描述、信息页面和博客内容。然而,翻译结果可能需要进行审查以确保准确性和文化适当性。

LinguiseShopify和其他电子商务平台服务该服务提供基于人工智能的高精度自动翻译、前端实时编辑器、翻译 JavaScript 动态内容的能力,以及 SEO 翻译和自动语言检测等附加功能。凭借这些功能, Linguise可以帮助Shopify店主优化他们的多语言策略。

每种语言的高质量翻译

高质量翻译是有效的多语言 SEO 策略的核心。这不仅关系到语言的准确性,还关系到传达文化差异和当地背景。

使用专业翻译人员或母语人士来翻译您的内容。他们可以捕捉机器翻译中可能丢失的习语、俚语和文化参考。但是,如果您使用Shopify应用进行翻译,则应确保结果准确且高质量,例如Linguise。

 NMT 翻译人工翻译质量
英式西班牙语5,4285,55097%
英语-法语5,2955,49696%
英汉4,5944,98792%
西班牙语-英语5,1875,37296%
法语-英语5,3435,40498%
汉英4,2634,63692%

Shopify每种语言的高质量自动翻译服务

优化所有语言版本的加载速度

如何提升 Shopify 商店的多语言 SEO

加载速度是 SEO 的一个重要因素,适用于 Shopify 商店的所有语言版本。更快的网站可以增强用户体验并提高搜索排名。

对所有语言版本使用图像压缩、CSS 和 JavaScript 缩小以及浏览器缓存等技术。另外,请考虑使用内容交付网络 (CDN) 从距离用户较近的服务器提供内容。例如,全球在线时装零售商 ASOS 使用 CDN 来确保从英国到澳大利亚的所有市场的加载速度一致。

社交媒体和当地社区

如何提升 Shopify 商店的多语言 SEO

社交媒体和当地社区对于多语言 SEO 策略至关重要。这些平台上的参与度可以提高品牌知名度,并通过增强流量和反向链接来支持搜索引擎优化 (SEO)。第一步是确定目标市场中流行的社交媒体平台。接下来,创建符合当地语言和文化的内容,而不仅仅是翻译。参与当地在线社区(例如论坛和 Facebook 群组)对于建立权威和增加流量至关重要。

与当地有影响力的人合作可以显着扩大您的影响力。他们了解当地受众的喜好,并能有效地传达您的品牌信息。最后,在您的策略中利用用户生成的内容。鼓励客户用自己的语言分享他们的体验,创造真实且与当地相关的内容,从而提高参与度和品牌信任度。

准备好探索新市场了吗? 通过 1 个月的无风险试用,免费试用我们的自动翻译服务。 无需信用卡!

成功实施 SEO 的多语言 Shopify 商店示例

现在,您了解了为 Shopify 商店提升多语言 SEO 的技巧

以下是一些成功实施 SEO 的 Shopify 商店的成功案例,以进一步让您相信 SEO 对于 Shopify 商店的重要性。

示例 1:阿勒夫·米姆

如何提升 Shopify 商店的多语言 SEO

Alef Meem是阿拉伯联合酋长国 (UAE) 的一家在线商店,销售舒适、优雅、透气的女性祈祷服。它成立于 2019 年,旨在通过其服装来庆祝祈祷和伊斯兰价值观的实践。

问题:

Alef Meem 面临着一个问题,因为其网站仅提供英语版本,而其大多数客户都是讲阿拉伯语的阿联酋人和阿拉伯语人士。此外,其网站设计本来可以更具吸引力并充分反映传统和伊斯兰价值观。该网站必须针对移动用户进行优化,并遵循最佳 SEO 实践。

解决方案:

Alef Meem 采取了几个步骤来解决这些问题。 

  • 在其 Shopify 网站上集成了强大的多语言支持系统,允许用户轻松在英语和阿拉伯语之间切换。
  • 他们通过实施最佳实践来优化搜索引擎优化,包括关键字优化、战略元标签使用以及使用目标关键字创建信息丰富的内容。

结果:

结果令人印象深刻!由于双语界面和用户友好的设计,Alef Meem 的客户参与度有所提高。由于易于使用的设计、快速的加载时间和简化的结帐流程,他们的转化率也显着提高。他们的搜索引擎排名显着提高,提高了在线知名度,并导致有机流量大幅增长和客户群扩大。

示例 2:吉米·菲尔

如何提升 Shopify 商店的多语言 SEO

Jimmy Fairly是来自法国的眼镜品牌,以设计、生产和销售价格合理的高品质眼镜而闻名。他们消除了生产和销售过程中的中间商,从而为客户提供更实惠的价格。

问题:

Jimmy Fairly 发现他们 19% 的销售额来自国际市场。然而,他们没有英文内容来服务这个不断增长的全球市场。他们需要快速高效的网站翻译解决方案来吸引越来越多的国际客户。

解决方案:

为了解决这个问题,Jimmy Fairly 使用自动翻译工具生成英语以外的语言内容,并应用 SEO,以便其内容出现在客户搜索中。

结果:

结果是显着的。在实施自动翻译后的短短一个月内,Jimmy Fairly 的国际销售额就比之前的水平翻了两番。更令人印象深刻的是,8 个月后,它们增加了六倍。这种急剧的销售增长凸显了以目标市场理解的语言提供内容的重要性,特别是在进入国际市场时。

结论

优化 Shopify 商店的多语言 SEO 对于扩大您的全球影响力和提高在线知名度至关重要。实施上述策略,例如本地关键字研究、使用 hreflang 标签以及针对本地搜索引擎优化内容,可以提高搜索排名并吸引更多国际客户。

Linguise等高质量自动翻译服务来促进内容的翻译和本地化过程。翻译动态内容的能力Shopify无缝集成, Linguise可以帮助您高效且有效地实施多语言策略。让我们创建您的Linguise帐户并尝试自动翻译您的Shopify 。

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