#1 选择国际域名结构
您将面临的最重要的决定之一是选择合适的域结构。此选择会显着影响搜索引擎如何索引您的网站以及用户如何导航。您可以选择以下一些选项。
子目录（子文件夹）
子目录允许将网站内容组织到主域内的文件夹中。此方法通常用于通过清晰、简单的 URL 结构来定位不同的语言或位置。
示例域：
- examplestore.com/en/（适用于英语用户）
- examplestore.com/id/（适用于印度尼西亚用户）
优点：
与子域相比，可提供更强的 SEO 信号，并且比 ccTLD 更易于管理。通过将所有内容保留在同一域内，可以巩固 SEO 权威，从而有可能加快搜索引擎的排名时间。
缺点：
虽然在 SEO 方面比子域名更强，但仍然不具备 ccTLD 的地理定位优势，这使得它们对于高度具体的本地策略的效果较差。
子域
子域通过使用第三级域来指定语言或国家/地区代码来组织内容，从而与主域形成明显的分离。
示例域：
- es.examplestore.com（针对西班牙用户）
- fr.examplestore.com（适用于法国用户）
优点：
子域名比 ccTLD 更易于管理。它们仍然位于主域下，但允许灵活地定位不同的国家或类别。这为您提供了更多组织选项，而无需创建全新的域。
缺点：
在国际 SEO 中不如 ccTLD 有效，因为搜索引擎通常将它们视为单独的实体。这会削弱域名权威并减缓排名的提高。
国家代码顶级域名 (ccTLD)
ccTLD 是特定于国家/地区的域名，以两个字母代码结尾，表明该网站是为特定国家/地区的用户量身定制的。
示例域：
- yourdomain.it（意大利）
- yourdomain.co.uk（英国）
- yourdomain.de（德国）
优点：
提供自动地理定位，使其成为在特定国家/地区排名的最有效的 SEO 策略。它们向搜索引擎发出关于该网站与特定受众的相关性的明确信号，从而简化了定位工作。
缺点：
虽然对于地理定位功能强大，但不适合语言定位，并且可能需要更多时间和资源进行维护。
通过考虑 Shopify 商店的需求，您可以选择最适合您的目标受众和 SEO 策略的结构。
#2 利用 hreflang 标签增强 SEO
国际 SEO中发挥着至关重要的作用，它可以帮助搜索引擎根据用户的语言和地理位置了解要向用户显示哪个版本的网站。这可以确保您的法国客户看到您的法语内容，而不是芬兰版本。
要在整个主题中实现 hreflang 标签，请在 HTML 的 head 部分中包含如下所示的代码。
<head>
<link rel="alternate" hreflang="en" href="mystore.com" />
<link rel="alternate" hreflang="es" href="es.mystore.com /> <script type="application/ld+json" class="gnpub-schema-markup-output">{"@context":"https:\/\/schema.org\/","@type":"NewsArticle","@id":"https:\/\/www.linguise.com\/blog\/guide\/optimizing-shopify-international-seo-creating-multi-language-stores\/#newsarticle","url":"https:\/\/www.linguise.com\/blog\/guide\/optimizing-shopify-international-seo-creating-multi-language-stores\/","image":{"@type":"ImageObject","url":"https:\/\/www.linguise.com\/wp-content\/uploads\/2024\/10\/FI_Optimizing-Shopify-International-SEO-Creating-Multi-Language-Stores-150x150.png","width":150,"height":150},"headline":"Optimizing Shopify International SEO: Creating Multi-Language Stores","mainEntityOfPage":"https:\/\/www.linguise.com\/blog\/guide\/optimizing-shopify-international-seo-creating-multi-language-stores\/","datePublished":"2024-10-08T07:59:07+00:00","dateModified":"2024-10-09T00:43:41+00:00","description":"Optimize your Shopify international SEO for expanding your global customers! Find out key factors and tools for automatic translation","articleSection":"Guide","articleBody":"Do you have a Shopify store and want to reach global customers? Shopify international SEO is the right answer to expand your online business to the global market. By effectively optimizing your Shopify store for international search engines, you can increase your visibility and attract more customers from around the world.This article will discuss key factors to optimizing Shopify international SEO, including Linguise, a powerful platform that automates translation and Shopify localization processes. Let\u2019s start!\t\t\n\t\t\t#1 Choosing international domain structure\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tOne of the most important decisions you'll face is choosing an appropriate domain structure. This choice significantly impacts how search engines index your site and how users navigate it.\u00a0 Here are some options you can choose from.\t\t\n\t\t\tSubdirectories (Subfolders)\n\t\t\n\t\tSubdirectories allow website content to be organized into folders within the main domain. This method is commonly used to target different languages or locations with a clear and straightforward URL structure.Example Domain:Examplestore.com\/en\/ for English-speaking usersExamplestore.com\/id\/ for users in IndonesiaPros:Offer stronger SEO signals compared to subdomains and are simpler to manage than ccTLDs. By keeping all content within the same domain, SEO authority is consolidated, potentially speeding up ranking times in search engines.Cons:While stronger than subdomains in terms of SEO and still don\u2019t have the geographic targeting strength of ccTLDs, making them less effective for highly specific local strategies.\t\t\n\t\t\tSubdomains\n\t\t\n\t\tA subdomain organizes content by using a third-level domain to specify language or country codes, creating a distinct separation from the main domain.Example Domain:es.examplestore.com for Spanish usersfr.examplestore.com for French usersPros:Subdomains are more manageable than ccTLDs. They remain under the main domain but allow for flexible targeting of different countries or categories. This gives you more organizational options without needing to create entirely new domains.Cons:Are less effective than ccTLDs in international SEO since search engines often treat them as separate entities. This can dilute domain authority and slow down ranking improvements.\t\t\n\t\t\tCountry Code Top-Level Domains (ccTLDs)\t\t\n\t\tccTLDs are country-specific domains that end in two-letter codes, indicating that the site is tailored for a particular country's users.Example Domain:yourdomain.it for Italyyourdomain.co.uk for the UKyourdomain.de for GermanyPros:Provide automatic geographic targeting, making them the most effective SEO strategy for ranking in specific countries. They send a clear signal to search engines about the site's relevance to a particular audience, simplifying targeting efforts.Cons:While powerful for geographic targeting, are not suitable for language targeting and can require more time and resources for maintenance.By considering your Shopify store's needs, you can choose the structure that best aligns with your target audience and SEO strategy.\t\t\n\t\t\t#2 Utilizing hreflang tags to enhance SEO\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tHreflang tags play a crucial role in international SEO by helping search engines understand which version of your site to display to users based on their language and geographical location. This ensures that your French customers see your French content rather than, say, your Finnish version.\u00a0To implement hreflang tags across your entire theme, include code that looks like this in the head section of your HTML.","keywords":"","name":"Optimizing Shopify International SEO: Creating Multi-Language Stores","thumbnailUrl":"https:\/\/www.linguise.com\/wp-content\/uploads\/2024\/10\/FI_Optimizing-Shopify-International-SEO-Creating-Multi-Language-Stores-150x150.png","wordCount":478,"timeRequired":"PT2M7S","mainEntity":{"@type":"WebPage","@id":"https:\/\/www.linguise.com\/blog\/guide\/optimizing-shopify-international-seo-creating-multi-language-stores\/"},"author":{"@type":"Person","name":"Aorinka Anendya","url":"https:\/\/www.linguise.com\/author\/aorinka\/","sameAs":[],"image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/f96846f24c8259f1c8e7eb0342d44ba09f57b51b37a2734d532085b243e2688b?s=96&d=mm&r=g","height":96,"width":96}},"editor":{"@type":"Person","name":"Aorinka Anendya","url":"https:\/\/www.linguise.com\/author\/aorinka\/","sameAs":[],"image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/f96846f24c8259f1c8e7eb0342d44ba09f57b51b37a2734d532085b243e2688b?s=96&d=mm&r=g","height":96,"width":96}}}</script> </head>
此代码告诉搜索引擎您的主域中有英语版本，“es”子域中有西班牙语版本。
为了进行更精细的控制，您可以在特定页面（例如产品页面或产品系列）上实施 hreflang 标签：
<head>
<link rel="alternate" hreflang="en" href="mystore..com/products/{product-name}" />
<link rel="alternate" hreflang="es" href="es.mystore/products/{product-name}" /> <script type="application/ld+json" class="gnpub-schema-markup-output">{"@context":"https:\/\/schema.org\/","@type":"NewsArticle","@id":"https:\/\/www.linguise.com\/blog\/guide\/optimizing-shopify-international-seo-creating-multi-language-stores\/#newsarticle","url":"https:\/\/www.linguise.com\/blog\/guide\/optimizing-shopify-international-seo-creating-multi-language-stores\/","image":{"@type":"ImageObject","url":"https:\/\/www.linguise.com\/wp-content\/uploads\/2024\/10\/FI_Optimizing-Shopify-International-SEO-Creating-Multi-Language-Stores-150x150.png","width":150,"height":150},"headline":"Optimizing Shopify International SEO: Creating Multi-Language Stores","mainEntityOfPage":"https:\/\/www.linguise.com\/blog\/guide\/optimizing-shopify-international-seo-creating-multi-language-stores\/","datePublished":"2024-10-08T07:59:07+00:00","dateModified":"2024-10-09T00:43:41+00:00","description":"Optimize your Shopify international SEO for expanding your global customers! Find out key factors and tools for automatic translation","articleSection":"Guide","articleBody":"Do you have a Shopify store and want to reach global customers? Shopify international SEO is the right answer to expand your online business to the global market. By effectively optimizing your Shopify store for international search engines, you can increase your visibility and attract more customers from around the world.This article will discuss key factors to optimizing Shopify international SEO, including Linguise, a powerful platform that automates translation and Shopify localization processes. Let\u2019s start!\t\t\n\t\t\t#1 Choosing international domain structure\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tOne of the most important decisions you'll face is choosing an appropriate domain structure. This choice significantly impacts how search engines index your site and how users navigate it.\u00a0 Here are some options you can choose from.\t\t\n\t\t\tSubdirectories (Subfolders)\n\t\t\n\t\tSubdirectories allow website content to be organized into folders within the main domain. This method is commonly used to target different languages or locations with a clear and straightforward URL structure.Example Domain:Examplestore.com\/en\/ for English-speaking usersExamplestore.com\/id\/ for users in IndonesiaPros:Offer stronger SEO signals compared to subdomains and are simpler to manage than ccTLDs. By keeping all content within the same domain, SEO authority is consolidated, potentially speeding up ranking times in search engines.Cons:While stronger than subdomains in terms of SEO and still don\u2019t have the geographic targeting strength of ccTLDs, making them less effective for highly specific local strategies.\t\t\n\t\t\tSubdomains\n\t\t\n\t\tA subdomain organizes content by using a third-level domain to specify language or country codes, creating a distinct separation from the main domain.Example Domain:es.examplestore.com for Spanish usersfr.examplestore.com for French usersPros:Subdomains are more manageable than ccTLDs. They remain under the main domain but allow for flexible targeting of different countries or categories. This gives you more organizational options without needing to create entirely new domains.Cons:Are less effective than ccTLDs in international SEO since search engines often treat them as separate entities. This can dilute domain authority and slow down ranking improvements.\t\t\n\t\t\tCountry Code Top-Level Domains (ccTLDs)\t\t\n\t\tccTLDs are country-specific domains that end in two-letter codes, indicating that the site is tailored for a particular country's users.Example Domain:yourdomain.it for Italyyourdomain.co.uk for the UKyourdomain.de for GermanyPros:Provide automatic geographic targeting, making them the most effective SEO strategy for ranking in specific countries. They send a clear signal to search engines about the site's relevance to a particular audience, simplifying targeting efforts.Cons:While powerful for geographic targeting, are not suitable for language targeting and can require more time and resources for maintenance.By considering your Shopify store's needs, you can choose the structure that best aligns with your target audience and SEO strategy.\t\t\n\t\t\t#2 Utilizing hreflang tags to enhance SEO\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tHreflang tags play a crucial role in international SEO by helping search engines understand which version of your site to display to users based on their language and geographical location. This ensures that your French customers see your French content rather than, say, your Finnish version.\u00a0To implement hreflang tags across your entire theme, include code that looks like this in the head section of your HTML.","keywords":"","name":"Optimizing Shopify International SEO: Creating Multi-Language Stores","thumbnailUrl":"https:\/\/www.linguise.com\/wp-content\/uploads\/2024\/10\/FI_Optimizing-Shopify-International-SEO-Creating-Multi-Language-Stores-150x150.png","wordCount":478,"timeRequired":"PT2M7S","mainEntity":{"@type":"WebPage","@id":"https:\/\/www.linguise.com\/blog\/guide\/optimizing-shopify-international-seo-creating-multi-language-stores\/"},"author":{"@type":"Person","name":"Aorinka Anendya","url":"https:\/\/www.linguise.com\/author\/aorinka\/","sameAs":[],"image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/f96846f24c8259f1c8e7eb0342d44ba09f57b51b37a2734d532085b243e2688b?s=96&d=mm&r=g","height":96,"width":96}},"editor":{"@type":"Person","name":"Aorinka Anendya","url":"https:\/\/www.linguise.com\/author\/aorinka\/","sameAs":[],"image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/f96846f24c8259f1c8e7eb0342d44ba09f57b51b37a2734d532085b243e2688b?s=96&d=mm&r=g","height":96,"width":96}}}</script> </head>
有效实施 hreflang 标签的最佳实践。
- 链接页面的所有语言版本，包括自引用链接
- 使用精确的 ISO 语言代码，包括适用的区域变体
- 确保 hreflang 标签放置在<head>HTML 部分
- 为语言/区域选择器页面添加 x-default hreflang 标签
- 定期审核您的 hreflang 实施以捕获并修复任何错误
#3 调整内容和关键词以适应不同的市场
本地化内容和关键字是国际搜索引擎优化的一个重要方面，远远超出了单纯的翻译。文化差异会极大地影响购买行为，在一个市场有效的方法可能在另一个市场行不通。
例如，与美国或英国消费者相比，德国消费者通常需要更详细的产品信息。这强调了针对特定市场进行研究的必要性，以确定本地搜索趋势和用户偏好。
以下是如何有效地进行内容本地化。
- 利用本地 SEO 工具和资源，包括搜索引擎结果页面 (SERP) 的“人们也问”部分来识别每个目标市场中的相关关键字。分析您当地的竞争对手及其关键字策略，注意他们用于产品和描述的标签。
- 要使您的内容适应当地偏好，需要对其进行定制，以引起当地受众的共鸣，同时考虑语言的细微差别和文化参考。适当时使用当地习语或参考文献，使您的内容更具相关性。然而，在针对不同市场调整内容的同时保持品牌形象至关重要。
- 优先考虑高影响力的页面，例如产品描述、登陆页面和客户评论。这些是直接影响转化和收入的内容类型。考虑创建针对当地市场的内容来解决当地的问题或偏好。
- 使用每个市场特定的有机流量、转化率和用户参与度等关键指标来跟踪和分析本地化内容的表现。使用 Google Analytics 等工具按国家/地区和语言细分数据。这些数据将使您能够根据性能不断优化您的内容。
#4 处理多货币定价和国际支付系统
管理多货币定价和国际支付是全球电子商务的一个重要方面。以下是为国际客户设置和提供多货币选项的一些方法。如何为多货币交易启用 Shopify Payments。
- 激活Shopify Markets：相应地激活并调整您的货币设置。然后，为您希望支持的每种货币设置银行账户
- 对于多货币定价：为每种货币设置适当的兑换率，并使用货币选择器或地理位置功能显示价格。考虑每种货币的心理影响的圆形价格。
- 管理国际支付：集成多种支付网关，例如 PayPal、Stripe 或其他本地提供商，并提供各种支付选项以满足客户偏好。研究目标市场中最流行的支付方式。
#5 提供多语言客户支持
多语言客户是国际电子商务成功的关键因素之一。它展示了对您的全球客户的真诚承诺，并可以显着增强他们对您的品牌的体验。这种方法表明您了解并尊重多元化客户群的文化差异和偏好，这可以提高客户满意度、更高的保留率以及各个地区的积极口碑营销。
实施有效的多语言支持需要的不仅仅是雇用双语员工或使用翻译工具。它涉及制定全面的战略，考虑来自不同语言和文化背景的客户的独特需求和期望。这可能包括以多种语言跨各种渠道（例如电子邮件、实时聊天、电话、社交媒体）提供支持，开发针对特定地区的常见问题解答和知识库，并确保您的支持团队不仅精通语言，而且具有文化敏感性。
实施多语言客户支持的最佳实践包括：
- 根据您的目标市场确定语言的优先级：重点关注主要国际市场中使用的语言，而不是试图从一开始就涵盖每种语言。
- 雇用母语人士：只要有可能，雇用以您目标语言为母语的支持人员。他们会理解非母语人士可能会错过的文化差异和习语。
- 提供 24/7 支持：考虑时区差异，旨在为您最重要的市场和语言提供全天候支持。
- 开发多语言自助服务选项：创建多种语言的全面常见问题解答、知识库和视频教程，使客户能够自行找到解决方案。
- 将多语言支持与您的 CRM 集成：这使您可以跟踪跨语言的客户交互，并根据客户的历史记录和偏好提供个性化支持。
#6 开发本地反向链接和目录列表
建立强大的本地反向链接网络是提高您在特定地区的知名度的最有效方法之一。这些反向链接不仅可以为您的网站带来目标流量，还可以在当地社区内建立信任。实施全面的本地反向链接策略需要采取多方面的方法。
- 创建高质量的本地内容：制作与本地受众产生共鸣的内容，开发满足本地兴趣的博客文章、文章和多媒体，创建本地指南和以社区为中心的内容
- 参与客座博客和合作：与信誉良好的本地网站合作进行客座发帖，寻求与非竞争性本地企业的合作，并确保客座帖子为主机网站的受众提供价值。
- 参加当地社区活动：赞助或参加当地活动以获得提及和反向链接，并参与社区活动以提高品牌知名度。
- 与当地组织合作：与当地慈善机构、非营利组织和学校建立合作伙伴关系，提供支持或赞助以换取反向链接，并参与新闻报道和反向链接的联合倡议。
#7 简化跨境运输和税务法规
应对复杂的跨境运输和税务合规环境是国际电子商务最具挑战性的方面之一。然而，简化这些流程可以显着节省成本、提高客户满意度并在全球市场上获得竞争优势。
您可以采取以下一些选项来应对运输法规和税收。
- 选择合适的运输合作伙伴：不同的地区可能需要不同的运输方式或承运商。研究并选择在您的目标市场拥有专业知识的运输合作伙伴。运输成本和交货时间的透明度对于与国际客户建立信任至关重要。
- 了解并遵守国际税法：每个国家/地区均规定进口关税、增值税 (VAT) 以及商品和服务税 (GST)。随时了解目标市场的这些法规，并确保您的定价和结账流程考虑到这些额外成本。
- 自动计算税费： Shopify提供用于管理国际运输和税务合规性的内置工具，这可以显着简化此流程。 Shopify可以针对不同地区设置关税，同时考虑产品类型、运送目的地和订单价值等因素。
- 随时了解国家之间的贸易协定：例如，美国-墨西哥-加拿大协定 (USMCA) 影响北美国家之间的贸易，可能会降低该地区的跨境电子商务成本。
#8 使用自动且准确的翻译
Shopify 国际 SEO 对于您的 Shopify 商店非常有用，但它也相当复杂。因此，需要一种能够自动化国际SEO各个方面的系统，其中之一就是商店翻译方面。
Linguise 是一种自动化网站翻译，还与 Shopify无缝集成。
Shopify 商店的Linguise 功能
以下是 Shopify 国际 SEO 支持的一些 Linguise 功能
准备好探索新市场了吗？ 通过 1 个月的无风险试用，免费试用我们的自动翻译服务。 无需信用卡！
