#1 选择国际域名结构
您将面临的最重要的决定之一是选择合适的域名结构。这一选择会显著影响搜索引擎如何索引您的网站以及用户如何浏览它。以下是您可以选择的一些选项。.
子目录（子文件夹）
子目录允许网站内容在主域内组织到文件夹中。这种方法通常用于针对不同语言或地区，具有清晰直接的URL结构。.
示例域名：
- Examplestore.com/en/ 面向英语用户
- Examplestore.com/id/ 面向印度尼西亚用户
优点：
与子域名相比，提供更强的SEO信号，并且比ccTLDs更易于管理。通过将所有内容保留在同一域名内，SEO权限得到巩固，可能加快在搜索引擎中的排名时间。
缺点：
虽然在SEO方面比子域名更强，但仍然没有ccTLD的地理定位强度，使得它们对高度特定的本地策略效果较差。
子域名
子域名通过使用三级域名来指定语言或国家代码，从而将内容组织起来，与主域名形成明显的区分。.
示例域名：
- es.examplestore.com 面向西班牙用户
- fr.examplestore.com 适用于法国用户
优点：
子域名比ccTLD更易于管理。它们保留在主域名下，但允许灵活地针对不同的国家或类别进行定位。这为您提供了更多的组织选项，而无需创建全新的域名。
缺点：
在国际SEO中，子域名的效果不如ccTLDs，因为搜索引擎通常将它们视为独立的实体。这可能会削弱域名权威并减缓排名提升。
国家代码顶级域名（ccTLDs）
ccTLDs是针对特定国家的域名，以两个字母的代码结尾，表明该网站是为特定国家的用户量身定做的。.
示例域名：
- yourdomain.it 用于意大利
- yourdomain.co.uk 适用于英国
- yourdomain.de 适用于德国
优点：
提供自动地理定位功能，使其成为在特定国家排名最有效的SEO策略。它们向搜索引擎发送明确的信号，表明网站与特定受众的相关性，从而简化了定位工作。
缺点：
虽然对地理定位功能强大，但不适合语言定位，可能需要更多时间和资源进行维护。
通过考虑您的 Shopify 商店的需求，您可以选择最符合您的目标受众和SEO策略的结构。.
#2 利用hreflang标签提升SEO
Hreflang 标签在 国际 SEO 中发挥着至关重要的作用，帮助搜索引擎了解根据用户语言和地理位置显示哪个版本的网站。 这确保您的法国客户看到您的法语内容，而不是芬兰语版本。
要在整个主题中实施hreflang标签，请在HTML的头部部分包含类似这样的代码。.
<head>
<link rel="alternate" hreflang="en" href="mystore.com" />
<link rel="alternate" hreflang="es" href="es.mystore.com /> <script type="application/ld+json" class="gnpub-schema-markup-output">{"@context":"https:\/\/schema.org\/","@type":"NewsArticle","@id":"https:\/\/www.linguise.com\/blog\/guide\/optimizing-shopify-international-seo-creating-multi-language-stores\/#newsarticle","url":"https:\/\/www.linguise.com\/blog\/guide\/optimizing-shopify-international-seo-creating-multi-language-stores\/","image":{"@type":"ImageObject","url":"https:\/\/www.linguise.com\/wp-content\/uploads\/2024\/10\/FI_Optimizing-Shopify-International-SEO-Creating-Multi-Language-Stores-150x150.png","width":150,"height":150},"headline":"Optimizing Shopify International SEO: Creating Multi-Language Stores","mainEntityOfPage":"https:\/\/www.linguise.com\/blog\/guide\/optimizing-shopify-international-seo-creating-multi-language-stores\/","datePublished":"2024-10-08T07:59:07+00:00","dateModified":"2024-10-09T00:43:41+00:00","description":"Optimize your Shopify international SEO for expanding your global customers! Find out key factors and tools for automatic translation","articleSection":"Guide","articleBody":"Do you have a Shopify store and want to reach global customers? Shopify international SEO is the right answer to expand your online business to the global market. By effectively optimizing your Shopify store for international search engines, you can increase your visibility and attract more customers from around the world.This article will discuss key factors to optimizing Shopify international SEO, including Linguise, a powerful platform that automates translation and Shopify localization processes. Let\u2019s start!\t\t\n\t\t\t#1 Choosing international domain structure\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tOne of the most important decisions you'll face is choosing an appropriate domain structure. This choice significantly impacts how search engines index your site and how users navigate it.\u00a0 Here are some options you can choose from.\t\t\n\t\t\tSubdirectories (Subfolders)\n\t\t\n\t\tSubdirectories allow website content to be organized into folders within the main domain. This method is commonly used to target different languages or locations with a clear and straightforward URL structure.Example Domain:Examplestore.com\/en\/ for English-speaking usersExamplestore.com\/id\/ for users in IndonesiaPros:Offer stronger SEO signals compared to subdomains and are simpler to manage than ccTLDs. By keeping all content within the same domain, SEO authority is consolidated, potentially speeding up ranking times in search engines.Cons:While stronger than subdomains in terms of SEO and still don\u2019t have the geographic targeting strength of ccTLDs, making them less effective for highly specific local strategies.\t\t\n\t\t\tSubdomains\n\t\t\n\t\tA subdomain organizes content by using a third-level domain to specify language or country codes, creating a distinct separation from the main domain.Example Domain:es.examplestore.com for Spanish usersfr.examplestore.com for French usersPros:Subdomains are more manageable than ccTLDs. They remain under the main domain but allow for flexible targeting of different countries or categories. This gives you more organizational options without needing to create entirely new domains.Cons:Are less effective than ccTLDs in international SEO since search engines often treat them as separate entities. This can dilute domain authority and slow down ranking improvements.\t\t\n\t\t\tCountry Code Top-Level Domains (ccTLDs)\t\t\n\t\tccTLDs are country-specific domains that end in two-letter codes, indicating that the site is tailored for a particular country's users.Example Domain:yourdomain.it for Italyyourdomain.co.uk for the UKyourdomain.de for GermanyPros:Provide automatic geographic targeting, making them the most effective SEO strategy for ranking in specific countries. They send a clear signal to search engines about the site's relevance to a particular audience, simplifying targeting efforts.Cons:While powerful for geographic targeting, are not suitable for language targeting and can require more time and resources for maintenance.By considering your Shopify store's needs, you can choose the structure that best aligns with your target audience and SEO strategy.\t\t\n\t\t\t#2 Utilizing hreflang tags to enhance SEO\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tHreflang tags play a crucial role in international SEO by helping search engines understand which version of your site to display to users based on their language and geographical location. This ensures that your French customers see your French content rather than, say, your Finnish version.\u00a0To implement hreflang tags across your entire theme, include code that looks like this in the head section of your HTML.","keywords":"","name":"Optimizing Shopify International SEO: Creating Multi-Language Stores","thumbnailUrl":"https:\/\/www.linguise.com\/wp-content\/uploads\/2024\/10\/FI_Optimizing-Shopify-International-SEO-Creating-Multi-Language-Stores-150x150.png","wordCount":478,"timeRequired":"PT2M7S","mainEntity":{"@type":"WebPage","@id":"https:\/\/www.linguise.com\/blog\/guide\/optimizing-shopify-international-seo-creating-multi-language-stores\/"},"author":{"@type":"Person","name":"Aorinka Anendya","url":"https:\/\/www.linguise.com\/author\/aorinka\/","sameAs":[],"image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/f96846f24c8259f1c8e7eb0342d44ba09f57b51b37a2734d532085b243e2688b?s=96&d=mm&r=g","height":96,"width":96}},"editor":{"@type":"Person","name":"Aorinka Anendya","url":"https:\/\/www.linguise.com\/author\/aorinka\/","sameAs":[],"image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/f96846f24c8259f1c8e7eb0342d44ba09f57b51b37a2734d532085b243e2688b?s=96&d=mm&r=g","height":96,"width":96}}}</script> </head>
此代码告诉搜索引擎，您在主域名中有一个英文版本，在“es”子域名中有一个西班牙语版本。.
为了更精细地控制，您可以在特定页面（如产品页面或产品系列）上实施hreflang标签：
<head>
<link rel="alternate" hreflang="en" href="mystore..com/products/{product-name}" />
<link rel="alternate" hreflang="es" href="es.mystore/products/{product-name}" /> <script type="application/ld+json" class="gnpub-schema-markup-output">{"@context":"https:\/\/schema.org\/","@type":"NewsArticle","@id":"https:\/\/www.linguise.com\/blog\/guide\/optimizing-shopify-international-seo-creating-multi-language-stores\/#newsarticle","url":"https:\/\/www.linguise.com\/blog\/guide\/optimizing-shopify-international-seo-creating-multi-language-stores\/","image":{"@type":"ImageObject","url":"https:\/\/www.linguise.com\/wp-content\/uploads\/2024\/10\/FI_Optimizing-Shopify-International-SEO-Creating-Multi-Language-Stores-150x150.png","width":150,"height":150},"headline":"Optimizing Shopify International SEO: Creating Multi-Language Stores","mainEntityOfPage":"https:\/\/www.linguise.com\/blog\/guide\/optimizing-shopify-international-seo-creating-multi-language-stores\/","datePublished":"2024-10-08T07:59:07+00:00","dateModified":"2024-10-09T00:43:41+00:00","description":"Optimize your Shopify international SEO for expanding your global customers! Find out key factors and tools for automatic translation","articleSection":"Guide","articleBody":"Do you have a Shopify store and want to reach global customers? Shopify international SEO is the right answer to expand your online business to the global market. By effectively optimizing your Shopify store for international search engines, you can increase your visibility and attract more customers from around the world.This article will discuss key factors to optimizing Shopify international SEO, including Linguise, a powerful platform that automates translation and Shopify localization processes. Let\u2019s start!\t\t\n\t\t\t#1 Choosing international domain structure\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tOne of the most important decisions you'll face is choosing an appropriate domain structure. This choice significantly impacts how search engines index your site and how users navigate it.\u00a0 Here are some options you can choose from.\t\t\n\t\t\tSubdirectories (Subfolders)\n\t\t\n\t\tSubdirectories allow website content to be organized into folders within the main domain. This method is commonly used to target different languages or locations with a clear and straightforward URL structure.Example Domain:Examplestore.com\/en\/ for English-speaking usersExamplestore.com\/id\/ for users in IndonesiaPros:Offer stronger SEO signals compared to subdomains and are simpler to manage than ccTLDs. By keeping all content within the same domain, SEO authority is consolidated, potentially speeding up ranking times in search engines.Cons:While stronger than subdomains in terms of SEO and still don\u2019t have the geographic targeting strength of ccTLDs, making them less effective for highly specific local strategies.\t\t\n\t\t\tSubdomains\n\t\t\n\t\tA subdomain organizes content by using a third-level domain to specify language or country codes, creating a distinct separation from the main domain.Example Domain:es.examplestore.com for Spanish usersfr.examplestore.com for French usersPros:Subdomains are more manageable than ccTLDs. They remain under the main domain but allow for flexible targeting of different countries or categories. This gives you more organizational options without needing to create entirely new domains.Cons:Are less effective than ccTLDs in international SEO since search engines often treat them as separate entities. This can dilute domain authority and slow down ranking improvements.\t\t\n\t\t\tCountry Code Top-Level Domains (ccTLDs)\t\t\n\t\tccTLDs are country-specific domains that end in two-letter codes, indicating that the site is tailored for a particular country's users.Example Domain:yourdomain.it for Italyyourdomain.co.uk for the UKyourdomain.de for GermanyPros:Provide automatic geographic targeting, making them the most effective SEO strategy for ranking in specific countries. They send a clear signal to search engines about the site's relevance to a particular audience, simplifying targeting efforts.Cons:While powerful for geographic targeting, are not suitable for language targeting and can require more time and resources for maintenance.By considering your Shopify store's needs, you can choose the structure that best aligns with your target audience and SEO strategy.\t\t\n\t\t\t#2 Utilizing hreflang tags to enhance SEO\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tHreflang tags play a crucial role in international SEO by helping search engines understand which version of your site to display to users based on their language and geographical location. This ensures that your French customers see your French content rather than, say, your Finnish version.\u00a0To implement hreflang tags across your entire theme, include code that looks like this in the head section of your HTML.","keywords":"","name":"Optimizing Shopify International SEO: Creating Multi-Language Stores","thumbnailUrl":"https:\/\/www.linguise.com\/wp-content\/uploads\/2024\/10\/FI_Optimizing-Shopify-International-SEO-Creating-Multi-Language-Stores-150x150.png","wordCount":478,"timeRequired":"PT2M7S","mainEntity":{"@type":"WebPage","@id":"https:\/\/www.linguise.com\/blog\/guide\/optimizing-shopify-international-seo-creating-multi-language-stores\/"},"author":{"@type":"Person","name":"Aorinka Anendya","url":"https:\/\/www.linguise.com\/author\/aorinka\/","sameAs":[],"image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/f96846f24c8259f1c8e7eb0342d44ba09f57b51b37a2734d532085b243e2688b?s=96&d=mm&r=g","height":96,"width":96}},"editor":{"@type":"Person","name":"Aorinka Anendya","url":"https:\/\/www.linguise.com\/author\/aorinka\/","sameAs":[],"image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/f96846f24c8259f1c8e7eb0342d44ba09f57b51b37a2734d532085b243e2688b?s=96&d=mm&r=g","height":96,"width":96}}}</script> </head>
有效实施hreflang标签的最佳实践.
- 链接页面的所有语言版本，包括自引用链接
- 使用精确的ISO语言代码，包括适用的地区变体
- 确保hreflang标签放置在HTML的<head>部分
- 包含一个x-default hreflang标签用于语言/区域选择页面
- 定期审计您的hreflang实施，以捕获并修复任何错误
#3调整内容和关键词以适应不同市场
本地化内容和关键词是国际SEO的一个关键方面，远远超出了简单的翻译。文化差异会显著影响购买行为，在一个市场中有效的方法在另一个市场中可能会失败。
例如，德国消费者通常比美国或英国的消费者需要更详细的产品信息。这凸显了进行市场特定研究以识别本地搜索趋势和用户偏好的必要性。.
以下是有效进行内容本地化的方法。.
- 利用本地SEO工具和资源，包括搜索引擎结果页面（SERP）的“人们还问”部分，来识别每个目标市场的相关关键词。分析本地竞争对手及其关键词策略，关注他们用于产品和描述的标签。.
- 调整内容以适应本地偏好，需要根据本地受众量身定制内容，考虑语言细微差别和文化参考。适时使用本地习语或参考，使内容更具亲和力。然而，在为不同市场调整内容时，保持品牌声音至关重要。.
- 优先考虑高影响力页面，如产品描述、着陆页和客户评论。这些是直接影响转化率和收入的内容类型。考虑创建针对特定市场的本地化内容，以解决当地的顾虑或偏好。.
- 使用关键指标（如自然流量、转化率和针对每个市场的用户参与度）跟踪和分析本地化内容的表现。使用Google Analytics等工具按国家和语言对数据进行细分。这些数据将使您能够根据性能不断优化您的内容。.
#4 处理多币种定价和国际支付系统
管理多币种定价和国际支付是全球电子商务的一个关键方面。以下是为国际客户设置和提供多币种选项的一些方法。如何启用 Shopify 支付进行多币种交易。.
- 激活Shopify市场：相应地激活并调整您的货币设置。然后，为您希望支持的每种货币设置银行账户
- 对于多币种定价： 为每种货币设置适当的转换率，并使用货币选择器或地理位置功能显示价格。考虑在每种货币中设定整数价格以产生心理影响。
- 管理国际支付：集成多样化的支付网关，如PayPal、Stripe或其他本地提供商，并提供多种支付选项以满足客户偏好。研究目标市场中最流行的支付方式。
#5 提供多语言客户支持
多语言客户是国际电子商务成功的关键因素之一。它表明了对全球客户的真正承诺，并能显著提升他们对品牌的体验。这种方法表明您理解并尊重多元化客户群的文化细微差别和偏好，从而提高客户满意度、提高客户留存率，并在各个地区进行积极的口碑营销。.
实施有效的多语言支持需要的不只是雇佣双语员工或使用翻译工具。它需要制定一个全面的策略，考虑来自不同语言和文化背景的客户的独特需求和期望。这可能包括通过多种渠道（例如电子邮件、实时聊天、电话、社交媒体）以多种语言提供支持，开发特定地区的常见问题和知识库，并确保您的支持团队不仅语言熟练，而且对文化敏感。.
实施多语言客户支持的最佳实践包括：
- 根据目标市场确定语言优先级：专注于关键国际市场中使用的语言，而不是从一开始就尝试覆盖每种语言。
- 雇用母语人士： 尽可能雇用您所针对的语言的母语支持人员。他们将了解非母语人士可能错过的文化细微差别和习语。
- 提供 24/7 支持： 考虑时区差异，并致力于为最重要的市场和语言提供全天候支持。
- 开发多语言自助服务选项：创建全面的常见问题、知识库和视频教程，以多种语言提供，帮助客户自主找到解决方案。
- 将多语言支持与您的CRM集成：这样可以跟踪跨语言的客户互动，并根据客户的历史记录和偏好提供个性化支持。
#6 开发本地反向链接和目录列表
建立强大的本地反向链接网络是提高您在特定地区可见度的最有效方法之一。这些反向链接不仅能为您的网站带来定向流量，还能在本地社区内建立信任。实施全面的本地反向链接策略需要多方面的方法。.
- 创建高质量的本地内容：制作能引起本地受众共鸣的内容，撰写与本地兴趣相关的博客文章、文章和多媒体内容，创建本地指南和社区关注的内容。
- 参与客座博客和合作：与信誉良好的本地网站合作进行客座发布，寻求与非竞争性本地企业的合作，并确保客座帖子为主机站点的受众提供价值。
- 参与本地社区活动：赞助或参与本地活动以获得提及和反向链接，并参与社区活动以提高品牌可见度。
- 与当地组织合作：与当地慈善机构、非营利组织和学校建立合作伙伴关系，提供支持或赞助以换取反向链接，并参与联合计划以获得新闻报道和反向链接。
#7 简化跨境运输和税收法规
跨境电商面临的挑战之一是复杂的跨境航运和税务合规。然而，简化这些流程可以带来显著的成本节约、提高客户满意度，并在全球市场上获得竞争优势。.
以下是您可以处理跨境运输法规和税收的一些选项。.
- 选择合适的航运合作伙伴：不同地区可能需要不同的航运方式或承运商。研究并选择在目标市场具有专业知识的航运合作伙伴。航运成本和交货时间的透明度对于与国际客户建立信任至关重要。
- 了解并遵守国际税法：每个国家都对进口关税、增值税（VAT）和商品及服务税（GST）有不同的规定。了解您目标市场的这些法规，并确保您的定价和结账流程考虑到这些额外的成本。
- 自动计算税费： Shopify 提供内置工具，用于管理国际航运和税务合规，从而大大简化这一过程。 Shopify 可以针对不同地区计算税费和关税，考虑产品类型、运输目的地和订单价值等因素。
- 了解国家之间的贸易协定：例如，美国-墨西哥-加拿大协定（USMCA）影响北美国家之间的贸易，可能降低该地区的跨境电子商务成本。
#8 使用自动和准确的翻译
Shopify 国际SEO对您的 Shopify 商店非常有用，但也很复杂。因此，需要一个系统可以自动化国际SEO的各个方面，其中之一就是商店翻译方面。.
Linguise 是一个自动化的网站翻译工具，也可以与 Shopify无缝集成。.
Linguise 功能适用于 Shopify 商店
以下是 Linguise 的一些功能， Shopify 国际SEO支持
准备好探索新市场了吗？试试我们的自动翻译服务，免费试用1个月，无风险，不需要信用卡！
