如何为 Shopify 商店提升多语言搜索引擎优化

Shopify 电商网站设计模板,附带促销横幅
目录

多语言SEO对于Shopify商店至关重要。随着Shopify成为电子商务和在线购物的顶级平台,并在全球范围内迅速发展,为多种语言优化您的商店可以显著提高您的可见性和销售额。这一点尤为重要,因为越来越多的人从国际商店购物,跨境市场预计将达到€8810亿(2020年)

本文将为您提供实用的技巧,帮助您改善Shopify商店的多语言搜索引擎优化。遵循这些策略,您就能吸引不同国家的客户,扩大您的市场覆盖范围,并在多种语言和地区取得在线成功。

为什么要为 Shopify 商店提升多语言SEO?

女性在使用笔记本电脑进行SEO和数据分析。为搜索引擎优化网站。.

到2024年,预计将有超过44亿家在线商店使用Shopify平台,平均每天有210万活跃用户。这显示了全球电子商务市场的潜力。

因此,拥有如此巨大的潜力,您是否对将您的 Shopify 商店扩展到国际市场感兴趣?如果是这样,多语言SEO策略可能是您正确的方法。.

通过优化多种语言的内容,您可以进入以前未曾涉足的新市场。您的产品将出现在各个国家的本地搜索结果中,从而显著提高您商店的全球可见度。.

不仅如此,通过以客户的本地语言呈现内容,您可以增强用户体验,因为76%的消费者更喜欢用自己的语言购买产品。采用这一策略可以增加流量并提高转化机会!

最终,采用多语言SEO策略的 Shopify 商店可以扩大市场覆盖范围,增强客户购物体验,并可能增加销售转换机会。.

那么,您准备好在国际上扩展您的 Shopify 商店了吗?如果是这样,请继续关注我们将在下面讨论的技巧!

打破语言障碍
告别语言障碍,迎来无限增长!今天就试试我们的自动翻译服务吧。.

提升您的 Shopify 商店多语言SEO的10个技巧

提升多语言SEO对于您的 Shopify 商店至关重要,有助于扩大您的全球业务范围。以下是10个技巧,可以帮助您针对不同语言和市场优化您的 Shopify 商店。.

本地化关键词研究

本地关键词研究是多语言SEO策略中的关键基础。它不仅涉及将母语的关键词翻译出来,还要了解目标市场中的客户如何搜索您的产品。您还可以本地化内容以匹配这些关键词。

使用Google关键词规划师或Ahrefs等工具,并设置特定的位置和语言。注意文化和语言的差异。例如,“跑鞋”在西班牙可能被翻译成“zapatillas de running”,而在墨西哥则是“tenis para correr”。进入拉丁美洲市场的在线鞋店需要了解这些差异,以便准确优化其内容。.

谷歌日历界面与计划菜单

独特的URL和域名结构

独特的URL结构和域名对于多语言SEO至关重要。这有助于搜索引擎和用户识别您网站的相关语言版本。.

您可以采取多种方法。您可以使用子域名(fr.yourstore.com)、子目录(yourstore.com/fr/)或国家代码顶级域名(yourstore.fr)。您的选择将取决于您的国际化战略。例如,亚马逊使用国家代码顶级域名(amazon.fr、amazon.de)来服务其主要市场,帮助他们在每个国家建立强大的域名权威。.

这是英文子域名结构URL的一个示例。.

男士红色格子衬衫

直到它被翻译成意大利语。.

带有方形图案的红色衬衫。时尚的服装单品。.

使用hreflang标签

Shopifyhreflang标签是多语言SEO中的关键元素。该标签向搜索引擎发出信号,表明您网站上不同页面之间的语言和地区关系,确保用户被引导至最符合其语言和地区偏好的版本。

在HTML代码的<head>部分或XML站点地图中实施hreflang标签。例如,国际新闻网站可能会使用hreflang标签来管理同一文章的不同语言版本。以下是为三个语言的主页实施hreflang标签的示例。.

				
					<head>
    <link rel="alternate" hreflang="en" href="https://www.yourstore.com/en/" />
    <link rel="alternate" hreflang="es" href="https://www.yourstore.com/es/" />
    <link rel="alternate" hreflang="id" href="https://www.yourstore.com/id/" />
    <link rel="alternate" hreflang="x-default" href="https://www.yourstore.com/" /> <script type="application/ld+json" class="gnpub-schema-markup-output">{"@context":"https:\/\/schema.org\/","@type":"NewsArticle","@id":"https:\/\/www.linguise.com\/blog\/guide\/how-to-boost-multi-language-seo-for-shopify-store\/#newsarticle","url":"https:\/\/www.linguise.com\/blog\/guide\/how-to-boost-multi-language-seo-for-shopify-store\/","image":{"@type":"ImageObject","url":"https:\/\/www.linguise.com\/wp-content\/uploads\/2024\/08\/FI_How-to-boost-multi-language-SEO-for-Shopify-150x150.png","width":150,"height":150},"headline":"How to boost multi-language SEO for Shopify store","mainEntityOfPage":"https:\/\/www.linguise.com\/blog\/guide\/how-to-boost-multi-language-seo-for-shopify-store\/","datePublished":"2024-08-08T09:44:39+00:00","dateModified":"2024-09-20T07:19:54+00:00","description":"Do you have a Shopify store and want to expand your customer reach? Let's start boost multi-language for Shopify store","articleSection":"Guide","articleBody":"Multilingual SEO for Shopify stores is essential. With Shopify being a top platform for e-commerce and online shopping growing rapidly worldwide, optimizing your store for multiple languages can significantly boost your visibility and sales. This is especially important as more people shop from international stores, with the cross-border market expected to reach \u20ac881 billion in 2020.This article will provide practical tips to improve your Shopify store's multilingual SEO. By following these strategies, you can attract customers from different countries, expand your market reach, and increase your online success in various languages and regions.\t\t\n\t\t\tWhy should you boost multi-language SEO for the Shopify store?\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tBy 2024, it is estimated that more than 4.4 billion online stores will use the Shopify platform, with an average of 2.1 million daily active users. This shows the potential of the global e-commerce market.So, with that big potential, are you interested in expanding your Shopify store to international markets? If so, a multi-language SEO strategy could be your right approach.By optimizing content in multiple languages, you can tap into new markets that you haven't targeted before. Your products will appear in local search results in various countries, significantly increasing your store's global visibility.Not only that, by presenting content in your customers' local language, you can enhance the user experience, because 76% of consumers prefer to purchase products in their language. Adopting this strategy increases traffic and improves conversion opportunities!In the end, Shopify stores that implement a multi-language SEO strategy can expand their market reach, enhance customer shopping experiences, and potentially increase sales conversion opportunities.So, are you ready to expand your Shopify store internationally? If so, stay tuned for the tips we'll discuss below!\t\t\n\t\t\t\t\t\tBreak Language Barriers\t\t\t\t\t\n\t\t\t\t\t\tSay goodbye to language barriers and hello to limitless growth! Try our automatic translation service today.\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tStart Translating Now\t\t\t\t\t\n\t\t\t10 tips to boost multi-language SEO for your Shopify store \n\t\t\n\t\tBoosting multi-language SEO for your Shopify store is essential in expanding your global business reach. Here are 10 tips that can help you optimize your Shopify store for different languages \u200b\u200band markets.\t\t\n\t\t\tLocalized keyword research\n\t\t\n\t\tLocal keyword research is a crucial foundation in a multilingual SEO strategy. It\u2019s not just about translating keywords from your native language but also about understanding how customers in the target market search for your products. You can also localize content to match these keywords.Use tools like Google Keyword Planner or Ahrefs with specific location and language settings. Pay attention to cultural and linguistic variations. For example, \"running shoes\" may be translated differently in Spain (\"zapatillas de running\") and Mexico (\"tenis para correr\"). An online shoe store entering the Latin American market needs to understand these differences to optimize its content accurately.\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\tUnique URL and domain structure\n\t\t\n\t\tA unique URL structure and domain are crucial for multilingual SEO. This helps search engines and users identify the relevant language version of your site.There are several approaches you can take. You can use subdomains (fr.yourstore.com), subdirectories (yourstore.com\/fr\/), or country code top-level domains (yourstore.fr). Your choice will depend on your internationalization strategy. For example, Amazon uses country code top-level domains (amazon.fr, amazon.de) for their major markets, helping them build strong domain authority in each country.Here is an example of a URL with a subdomain structure for English.\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tUntil it was translated into Italian.\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\tUse hreflang tags\n\t\t\n\t\tThe Shopify hreflang tag is a crucial element in multilingual SEO. This tag signals to search engines the language and regional relationships between pages on your site, ensuring users are directed to the version that best matches their language and location preferences.Implement the hreflang tag in your HTML code's &lt;head&gt; section or in the XML sitemap. For example, an international news site might use the hreflang tag to manage different language versions of the same article. Here is an example of implementing the hreflang tag for a homepage in three languages.\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n    \n    \n    \n    \n\n\n\t\t\t\t\n\t\t\t\n\t\tIn this example, the hreflang tag indicates the page's English, Spanish, and Indonesian versions and the default version (x-default) for users who do not match the specific languages offered. Proper use of the hreflang tag helps search engines display the most relevant results for users based on their language and location, enhancing user experience and click potential.\t\t\n\t\t\tOptimize title and metadata\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tOptimizing page titles and metadata in each language is key to improving visibility in search results. It\u2019s not just about translating but also adapting the content for the local audience.Ensure that relevant local keywords are included and that the text stays within the recommended character limits (around 60 characters for titles and 160 for meta descriptions). For example, Zara, a global fashion brand, consistently optimizes the titles and descriptions of their products for each market, incorporating local keywords and adjusting the tone to match local cultural preferences.\t\t\n\t\t\tUse a friendly language switcher\n\t\t\n\t\tA user-friendly language switcher is a crucial component in the design of a multilingual website. It allows visitors to quickly find and switch to their desired language version.Place the language switcher in a prominent location, typically in the site's header or footer. Use country flags cautiously, as some languages are used in multiple countries. You can use a combination of country flags and language names or country flags and country names. For example, Airbnb\u2019s website has a clear language selector in the upper right corner, marked with a globe icon on every page. When clicked, it displays various language and country options, including currency choices.\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\tImage optimization\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tImage optimization is a crucial aspect of multilingual SEO for your Shopify store. It\u2019s about reducing file size for faster loading and making your images discoverable and understandable by search engines in various languages.Start by giving descriptive and relevant filenames in the target language. Then, focus on alt text. Alt text should be brief yet descriptive and contain relevant keywords in that language. For example, an international clothing store like Uniqlo might use the alt text \"chemise en lin blanc pour homme\" to image a men's white linen shirt on their French version rather than translating \"white linen shirt for men.\"Apart from that, compressed image size is also an image optimization option. Because a file size that is too large can make the load speed slower.\t\t\n\t\t\tOptimize for local search engines\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tAlthough Google dominates many countries, some markets have popular local search engines. Optimizing for these search engines can provide a significant competitive advantage.For example, if you are targeting the Russian market, optimizing for Yandex is as important as optimizing for Google. In China, focusing on Baidu is crucial. Each of these search engines has unique algorithms and preferences. For instance, Baidu prefers content in Mandarin and local hosting. Alibaba, the Chinese e-commerce giant, has been very successful because it optimizes well for Baidu, helping it dominate the Chinese e-commerce market.Local schema is also a way to tell search engines about your local business. It\u2019s like giving out a complete\u00a0custom business card. You add a special code to your website that contains information such as address, phone number and opening hours. With this, it is easier for search engines to display your business information in local search results.\t\t\n\t\t\tUse automatic translation service\n\t\t\n\t\tYou can use automatic translation services to facilitate the translation of online store content into various languages. This helps you expand your market reach without significantly investing in manual translation. These services can quickly translate product descriptions, information pages, and blog content. However, the translation results may need to be reviewed to ensure accuracy and cultural appropriateness.Linguise is a service that integrates with Shopify and other e-commerce platforms. This service offers high-accuracy AI-based automatic translation, a front-end live editor, the ability to translate dynamic content from JavaScript, and additional features such as SEO translation and automatic language detection. With these features, Linguise helps Shopify store owners optimize their multilingual strategy.\t\t\n\n\t\t\n\t\t\n\t\t\n\n  \n  \n  Edition mode  \n\n  Original  \n\n  Translations  \n\n  Click & edit  \n\n  Links  \n\n  Images  \n\t\t\n\t\t\tHigh-quality translation of each language\n\t\t\n\t\tHigh-quality translation is at the core of an effective multilingual SEO strategy. It\u2019s not just about linguistic accuracy but also about conveying cultural nuances and local context.Use professional translators or native speakers to translate your content. They can capture idioms, slang, and cultural references that may be lost in machine translation. However, if you are using app to translate Shopify, you should ensure that the results are accurate and of high quality, such as the accuracy results table for several languages provided by Linguise below.\n\n\n&nbsp;\nNMT Translation\nHuman Translation\nQuality\n\n\nEnglish-Spanish\n5,428\n5,550\n97%\n\n\nEnglish-French\n5,295\n5,496\n96%\n\n\nEnglish-Chinese\n4,594\n4,987\n92%\n\n\nSpanish-English\n5,187\n5,372\n96%\n\n\nFrench-English\n5,343\n5,404\n98%\n\n\nChinese-English\n4,263\n4,636\n92%\n\n\nTherefore, choose a high-quality automatic translation service in every language for your multilingual Shopify store.\t\t\n\t\t\tOptimize loading speed for all language versions\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tLoading speed is an important factor in SEO and applies to all language versions of your Shopify store. Faster sites enhance user experience and improve search rankings.Use techniques such as image compression, minification of CSS and JavaScript, and browser caching for all language versions. Also, consider using a Content Delivery Network (CDN) to serve content from servers closer to users. For example, ASOS, a global online fashion retailer, uses a CDN to ensure consistent loading speeds across all its markets, from the UK to Australia.\t\t\n\t\t\tSocial media and local communities\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tSocial media and local communities are vital in a multilingual SEO strategy. Engagement on these platforms increases brand visibility and supports SEO through enhanced traffic and backlinks. The first step is to identify the popular social media platforms in your target market. Next, create content that aligns with local language and culture, not just translations. Engaging with local online communities, such as discussion forums and Facebook groups, is crucial for building authority and driving traffic.Collaborating with local influencers can significantly expand your reach. They understand local audience preferences and can convey your brand message effectively. Finally, leverage user-generated content in your strategy. Encouraging customers to share their experiences in their language creates authentic and locally relevant content, enhancing engagement and brand trust.\t\t\n\t\t\t\t\t\tReady to explore new markets? Try our automatic translation service for free with our 1-month risk-free trial. No credit card needed!\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tClaim Your 1-Month Free Trial\t\t\t\t\t\n\t\t\tExample of multilingual Shopify stores that successfully implement SEO\t\t\n\t\tNow, you know the tips for boosting multi-language SEO for your Shopify storeHere are some success stories of Shopify stores that successfully implemented SEO to further convince you of the importance of SEO for Shopify stores.\t\t\n\t\t\tExample 1: Alef Meem\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tAlef Meem is an online store in the United Arab Emirates (UAE) that sells comfortable, elegant, and breathable prayer clothing for women. Founded in 2019, It aims to celebrate the practice of prayer and Islamic values through its clothing.Problem:Alef Meem faced an issue because its website was only available in English, while the majority of its customers were Emiratis and Arabic speakers. Additionally, its website design could have been more appealing and fully reflected traditional and Islamic values. The website must be optimized for mobile users and adhere to the best SEO practices.Solution:Alef Meem took several steps to address these issues.\u00a0Integrated a robust multilingual support system on their Shopify website, allowing users to switch between English and Arabic easily.They optimized SEO by implementing best practices, including keyword optimization, strategic meta tag usage, and creating informative content with targeted keywords.Result:The results were impressive! Alef Meem saw increased customer engagement due to the bilingual interface and user-friendly design. They also experienced a significant rise in conversion rates thanks to the easy-to-use design, fast loading times, and simplified checkout process. Their search engine rankings significantly improved, enhancing their online visibility and resulting in substantial growth in organic traffic and an expanded customer base.\t\t\n\t\t\tExample 2: Jimmy Fairly\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tJimmy Fairly is an eyewear brand from France known for designing, producing, and selling high-quality eyewear at reasonable prices. They eliminate middlemen in the production and sales process, allowing them to offer more affordable prices to customers.Problem:Jimmy Fairly found that 19% of their sales came from international markets. However, they did not have English content to serve this growing global market. They needed a quick and efficient website translation solution to reach increasing international customers.Solution:To solve this problem, Jimmy Fairly used an automatic translation tool to generate content in languages other than English and applied SEO so their content would appear in customer searches.Result:The results were remarkable. Jimmy Fairly's international sales quadrupled from previous levels within just one month of implementing automatic translations. Even more impressively, after 8 months, they increased sixfold. This dramatic sales increase highlights the importance of providing content in the languages understood by the target market, especially when entering international markets.\t\t\n\t\t\tConclusion\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\tOptimizing multilingual SEO for your Shopify store is crucial in expanding your global reach and enhancing online visibility. Implementing the strategies mentioned above, such as local keyword research, using hreflang tags, and optimizing content for local search engines, can improve search rankings and attract more international customers.Consider using high-quality automatic translation services like Linguise to facilitate your content's translation and localization process. With advanced features such as AI-based translation, the ability to translate dynamic content, and seamless integration with Shopify, Linguise can help you implement your multilingual strategy efficiently and effectively. Let's create your Linguise account and try to translate your Shopify automatically.","keywords":"","name":"How to boost multi-language SEO for Shopify store","thumbnailUrl":"https:\/\/www.linguise.com\/wp-content\/uploads\/2024\/08\/FI_How-to-boost-multi-language-SEO-for-Shopify-150x150.png","wordCount":2161,"timeRequired":"PT9M36S","mainEntity":{"@type":"WebPage","@id":"https:\/\/www.linguise.com\/blog\/guide\/how-to-boost-multi-language-seo-for-shopify-store\/"},"author":{"@type":"Person","name":"Aorinka Anendya","url":"https:\/\/www.linguise.com\/author\/aorinka\/","sameAs":[],"image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/f96846f24c8259f1c8e7eb0342d44ba09f57b51b37a2734d532085b243e2688b?s=96&d=mm&r=g","height":96,"width":96}},"editor":{"@type":"Person","name":"Aorinka Anendya","url":"https:\/\/www.linguise.com\/author\/aorinka\/","sameAs":[],"image":{"@type":"ImageObject","url":"https:\/\/secure.gravatar.com\/avatar\/f96846f24c8259f1c8e7eb0342d44ba09f57b51b37a2734d532085b243e2688b?s=96&d=mm&r=g","height":96,"width":96}}}</script> </head>


				
			

在这个例子中,hreflang标签表示页面的英文、西班牙文和印度尼西亚文版本,以及针对不匹配所提供特定语言的用户使用的默认版本(x-default)。正确使用hreflang标签有助于搜索引擎根据用户的语言和位置显示最相关的结果,从而提高用户体验和点击率。

优化标题和元数据

一台笔记本电脑旁边有一个放大镜,周围环绕着数字图标

优化页面标题和元数据 每种语言的关键是提高在搜索结果中的可见性。这不仅仅是关于翻译,还要为本地受众调整内容。

确保包含相关的本地关键词,并确保文本保持在推荐的字符限制内(标题约60个字符,元描述约160个字符)。例如,Zara作为一个全球时尚品牌,不断优化其产品在每个市场的标题和描述,融入本地关键词并调整语气以符合本地文化偏好。

使用友好的语言切换器

用户友好的语言切换器是多语言网站设计中的关键组件。它允许访客快速找到并切换到他们想要的语言版本。.

将语言切换器放在显眼的位置,通常在网站的页眉或页脚中。谨慎使用国家旗帜,因为有些语言在多个国家使用。您可以结合使用国家旗帜和语言名称或国家旗帜和国家名称。例如,Airbnb的网站在右上角有一个清晰的语言选择器,每个页面上都标有地球图标。点击后,它会显示各种语言和国家选项,包括货币选择。

用于选择语言和地区的下拉菜单

图像优化

两个人看着一个大电脑屏幕,上面有各种图标和图表。屏幕上显示着色彩丰富的图像和图表。.

图像优化是您的 Shopify 商店多语言SEO的一个重要方面。它是关于减小文件大小以加快加载速度,并使您的图像可被各种语言的搜索引擎发现和理解。.

首先,在目标语言中提供描述性和相关的文件名。然后,关注替代文本。替代文本应简洁而具有描述性,并包含该语言中的相关关键词。例如,像优衣库这样的国际服装店可能会在他们的法语版本中使用替代文本“chemise en lin blanc pour homme”,而不是翻译“white linen shirt for men”。

除此之外,压缩图像大小也是图像优化的一个选项。因为过大的文件大小会导致加载速度变慢。.

针对本地搜索引擎进行优化

两个人使用电脑进行搜索。一个男人拿着放大镜。.

尽管谷歌在许多国家占据主导地位,但一些市场有流行的本地搜索引擎。针对这些搜索引擎进行优化可以提供显著的竞争优势。.

例如,如果您正在针对俄罗斯市场进行优化,那么针对Yandex进行优化与针对Google进行优化一样重要。在中国,专注于Baidu至关重要。每个搜索引擎都有独特的算法和偏好。例如,Baidu偏好普通话内容和本地托管。中国电子商务巨头阿里巴巴之所以非常成功,是因为它对Baidu进行了良好的优化,从而帮助其主导了中国电子商务市场。.

本地结构化数据也是向搜索引擎介绍本地业务的一种方式。它就像发放一张完整的 定制商业名片。您可以在网站上添加特殊代码,包含地址、电话号码和营业时间等信息。这样,搜索引擎就能更容易地在本地搜索结果中显示您的商业信息。

使用自动翻译服务

您可以使用自动翻译服务来促进在线商店内容翻译成各种语言。这有助于您扩大市场范围,而无需大量投资于人工翻译。这些服务可以快速翻译产品描述、信息页面和博客内容。但是,可能需要审查翻译结果以确保准确性和文化适宜性。.

Linguise是一项服务,Shopify和其他电子商务平台集成。Linguise帮助Shopify商店所有者优化其多语言策略。

每种语言的高质量翻译

高质量的翻译是有效的多语言SEO策略的核心。它不仅关乎语言的准确性,还关乎传达文化细微差别和本地语境。.

使用专业的翻译人员或母语人士来翻译您的内容。他们可以捕捉到机器翻译中可能丢失的成语、俚语和文化参考。然而,如果您正在使用应用程序翻译Shopify,您应该确保结果准确且高质量,例如下面由Linguise提供的几种语言的准确性结果表。

语言对谷歌AI与人工翻译对比Linguise 人工智能与人类对比
英语 > 西班牙语93%99%
英语 > 法语93%99%
英语 > 中文92%98%
西班牙语 > 英语92%98%
法语 > 英语92%98%
中文 > 英语91%97%
英语 > 德语91%99%
英语 > 葡萄牙语90%99%
英语 > 日语88%97%
英语 > 阿拉伯语87%97%

因此,为您的多语言Shopify商店选择高质量的自动翻译服务

优化所有语言版本的加载速度

一位女性在使用带有速度计和旗帜的笔记本电脑。.

加载速度是SEO中的一个重要因素,适用于您 Shopify 商店的所有语言版本。更快的网站可以提升用户体验并改善搜索排名。.

使用诸如图像压缩、CSS和JavaScript的最小化以及浏览器缓存等技术适用于所有语言版本。此外,考虑使用内容分发网络(CDN)从更接近用户的服务器提供内容。例如,全球在线时尚零售商ASOS使用CDN确保从英国到澳大利亚的所有市场的一致加载速度。.

社交媒体和本地社区

两个人正在创作社交媒体内容。带有图片的在线帖子。.

社交媒体和本地社区对于多语言SEO策略至关重要。在这些平台上的互动增加了品牌可见性,并通过增强的流量和反向链接支持SEO。第一步是确定目标市场中流行的社交媒体平台。接下来,创建符合本地语言和文化的内容,而不仅仅是翻译。与本地在线社区(如讨论论坛和Facebook群组)互动,对于建立权威和推动流量至关重要。

与本地影响者合作可以显著扩大你的影响力。他们了解本地受众的偏好,可以有效地传达你的品牌信息。最后,在你的策略中利用用户生成的内容。鼓励客户用他们的语言分享他们的体验,创造真实且本地相关的内容,增强参与度和品牌信任度。.

准备好探索新市场了吗?试试我们的自动翻译服务,免费试用1个月,无风险,不需要信用卡!

成功实施SEO的多语言 Shopify 商店示例

现在,您已经了解了提升 Shopify 商店多语言SEO的技巧

以下是一些成功实施SEO的 Shopify 商店的成功案例,以进一步说服您了解SEO对 Shopify 商店的重要性。.

示例1:Alef Meem

两名戴着头巾和长袍的穆斯林妇女坐在垫子上

Alef Meem 是阿拉伯联合酋长国(UAE)的一家在线商店,主要销售舒适、优雅、透气的女性祈祷服装。成立于2019年,旨在通过其服装弘扬祈祷和伊斯兰价值观。

问题:

Alef Meem 面临一个问题,因为它的网站仅提供英文版本,而大多数客户是阿联酋人和阿拉伯语使用者。此外,其网站设计本可以更具吸引力,并充分体现传统和伊斯兰价值观。网站必须针对移动用户进行优化,并遵循最佳的SEO实践。.

解决方案:

Alef Meem采取了几个步骤来解决这些问题。. 

  • 在他们的 Shopify 网站上集成了强大的多语言支持系统,允许用户轻松切换英文和阿拉伯文。.
  • 他们通过实施最佳实践来优化 SEO,包括关键词优化、策略性元标签使用,以及创建具有针对性关键词的信息内容。.

结果:

结果令人印象深刻!Alef Meem 发现,由于采用了双语界面和用户友好的设计,客户参与度有所提高。他们还经历了转换率的显著提高,这得益于易于使用的设计、快速的加载时间和简化的结账流程。他们的搜索引擎排名显著提高,增强了在线可见性,从而实现了有机流量的大幅增长和客户群的扩大。.

示例2:Jimmy Fairly

戴墨镜的男女在海滩上

Jimmy Fairly

问题:

Jimmy Fairly发现,他们19%的销售额来自国际市场。然而,他们没有英文内容来服务这个不断增长的全球市场。他们需要一个快速高效的网站翻译解决方案,以接触到越来越多的国际客户。.

解决方案:

为了解决这个问题,Jimmy Fairly 使用了自动翻译工具来生成非英语内容,并应用SEO使他们的内容出现在客户搜索中。.

结果:

结果非常显著。Jimmy Fairly 的国际销售额在实施自动翻译后一个月内就比之前翻了四倍。更令人印象深刻的是,8 个月后,销售额更是增加了六倍。如此显著的销售增长凸显了为目标市场提供其所理解的语言内容的重要性,尤其是在进入国际市场时。.

结论

云AI自动翻译适用于 Shopify 商店

为您的 Shopify 商店优化多语言SEO对于扩大全球影响力和提高在线可见度至关重要。实施上述策略,如本地关键词研究、使用hreflang标签和优化本地搜索引擎内容,可以提高搜索排名并吸引更多国际客户。.

考虑使用高质量的自动翻译服务,如Linguise,以促进您的内容翻译和本地化过程。凭借先进的功能,如基于AI的翻译,翻译动态内容的能力,以及与Shopify的无缝集成,Linguise可以帮助您高效、有效地实施多语言策略。让我们创建您的Linguise账户,并尝试自动翻译您的Shopify

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