In today’s technology-dominated world, it is easier for companies to attain customers from all over the world. As the global e-commerce market sales reach up to 4.9 trillion U.S. dollars, an online company can make huge profits by spreading their services on the international level. However, you need to translate your website to cater to customers from different countries, cultures, and continents.
Even though English is one of the most spoken languages in the world, not everyone can read or understand it. If you want to spread your business in Asia, you need to target the Indian e-commerce market. To successfully do that, you must translate your website into Hindi and other common languages of India. This way, you can connect with your audience on a personal level and set up your online business without a hitch.
The common languages in India
India is the seventh-largest country in the world and a home to people belonging to different religions and cultures. As a result, you will find people in India who speak other languages apart from Hindi. Currently, the most widely used languages in India are:
- Hindi – 615 million speakers
- Bengali – 265 million speakers
- Urdu – 170 million speakers
- Punjabi – 126 million speakers
- Marathi – 95 million speakers
- Telugu – 93 million speakers
- Tamil – 81 million speakers
- Gujarati – 61 million speakers
- Kannada – 56 million speakers
- Odia – 38 million speakers
- Sanskrit – 5 million speakers
Why translate your website in Hindi?
Most Indian people speak or understand English in some form. Then why should you create new web pages that are specifically designed in Hindi or other languages of India? Well, having a multilingual website will not only help you connect with your target audience, but also boost your SEO ranking. Google and other search engines are more likely to suggest your website in India if it is created in Hindi.
Moreover, you want to appear accessible to connect with your audience by using their language. People are more likely to buy from your store when they create a connection with your brand. Using a Hindi-translated website will also give you an edge over your competitors. Most global brands operating in India use an English website. By providing a Hindi-translated website to customers, you set your service apart and gain market share faster than your competitors.
Different options for translating a website into Hindi
You can use traditional solutions for translating your website into Hindi. Those options are, using a human translator, browser translation, or automatic translation.
Using human Hindi translation
You can hire a native Hindi speaker or a professional translator to make a Hindi-translated website. Using a Hindi translator will guarantee that your website has zero lingual mistakes. A Hindi translator will use precise language and use locally recognized words to connect with the audience. Additionally, using a human translator allows you to include cultural context and take a direct or indirect approach to customers.
A Hindi translator will ensure that the translation is not full of meaningless words and has a nice flow. However, using a human translator has its drawbacks. Hiring a Hindi translator is very expensive especially when they are only translating the already written content and not adding anything new to the website. So, it is better to use an option that is more budget-friendly such as an automated Hindi translator.
Using Google Translate public tool for Hindi translation
Google Translator public tool (not the API for online projects) is a quick option for translating text into any language. Google Translator uses artificial intelligence to translate one language into another. Using Google Translator is totally free of cost, allowing you to translate your website without worrying about the budget. Moreover, Google’s translation tools integrate with Google Chrome and Android devices to offer quick website translation that is accessible within seconds.
You can translate your website pages into Hindi by following these simple steps:
- Write “Google Translator” in the search engine
- Open the link and copy-paste your website address in the left text box
- Select “Hindi” from the language translation options
- Press the translation button
- The translated text will appear in the right text box, and you can copy-paste it into your website layout.
Another way to use Google Translate is to click on the translation option in the toolbar. It will turn your webpage into Hindi instantly. However, it is only a live translation of the English page and not a translated webpage on its own. Due to this reason, it will not be indexed on the search engine.
The major downside of using Google Translator is compromising on translation quality and accuracy. Google Translator makes major mistakes such as ignoring grammar and syntax, out-of-context words, and lack of idioms. As someone who is not a Hindi native speaker, you will be unable to pick these mistakes and correct them. Your customers will have difficulty understanding text riddled with so many mistakes and will think you are not a good brand to shop from. This can damage your brand reputation and decrease sales.
Another issue with Google Translator is the error in translating text and numbers accurately. Some glitches in Google Translator’s format can alter and increase the product’s quantity during the checkout process. No customer wants to receive and pay for an item quantity they have not even ordered. Google Translator can also inaccurately change the prices in translation, showing low or high item prices.
Using Neural Machine Hindi translation
Neural machine translation is a form of end-to-end machine learning that automatically translates text from one language to another. Neural machine translations are more accurate as they use artificial intelligence (AI). The machine uses a large set of rules during translation which eliminates the need for human input. Some neural translation machines also use statistical models to analyze existing translations. After analyzing them, the machine encodes the statistical pattern and later uses it to translate text into a similar language.
As the neural machine keeps renewing its database and language statistical pattern, you get high accuracy translation in every language. Moreover, you can integrate the neural machine with any software using APIs or SDKs. One of the main reasons’ machine translation is gaining popularity is because of low costs. Human translations are high in accuracy and quality, but they are very pricey. So, using the neural machine you can accurately translate your text into Hindi but at a low cost.
Automatic high-quality Hindi translation with Linguise
Linguise is an automatic language-translation tool kit that can translate any language. Linguise translates text by using the neural machine. Therefore, its translated results are always of the best quality. The best part about Linguise is that it is quite pocket-friendly, so even startups and small business owners can also use it.
You can quickly translate your website into Hindi or another Indian language by using these simple steps:
- Log in to your Linguise account
- Connect your website to Linguise
Step 1: Linguise registration to get an API key
First you need to register an account to get an API key. The first month is totally, no credit card is required, so you can test with any risks.
Once you connect to your Linguise dashboard, the next step is to set up your new domain and get the API key.
The API key is required to check which language is activated and help the neural translation model translate the pages. Get the API key and save it for later use.
Step 2: Select the Hindi language (among others)
The language selection has to be made from the Linguise dashboard, so later the plugin will automatically synchronize the configuration!
Step 3: install the Linguise plugin
The next step is to install the WordPress plugin from the WordPress repository to activate the language switcher. Install it as you normally install any WordPress plugin by uploading it to your site, by downloading and uploading the plugin or just by using the auto installer.
When you are done with the WordPress plugin install, just add you API key and save. If you’ve included the Hindi language and translated language for your website, that’ll be automatic.
Step 4: language display setup
The plugin includes many language flags and names display option. You can load a language flag using a shortcode, a menu or even a PHP snippet.
Once you’ve added the flag list, you can setup the styling. First the way the language list opens:
- As a popup
- As a dropdown list
- Side by side
Here’s an example of the Hindi language flag + language name as a dropdown (you’ve got a preview on the right side).
The display options include the possibility to display only the flag or only the language names or both. For example, the Hindi flag + the language “Hindi” is selected here.
Your website is already fully translated in Hindi
The Linguise automatic translation in Hindi has really wonderful quality (you can also edit all the translated content if you want). Here I’ve added the Linguise flags successfully as a menu, and you can view the Linguise language switcher icon with flags on the main menu.
Click on the original language, open the language list.
Here are the results, translated from English to Hindi in no time.
Linguise pricing for Hindi website translations
You can use Linguise free version with one-month period, with up to 600 000 words translated, and you have one month free for each new domain!
If you’ve planned to translate your website only in Hindi language, that would represent 600 pages of 1000 words for a cost of $25/month or $275 per year. There’s also a smaller plan for smaller websites plus an unlimited translation plan for very large websites.
Using a translated version of your website is important for making a connection with international customers. If you are launching your brand in the Indian e-commerce market, you need to translate your website into Hindi and other widely spoken languages of India. You can use a human translator or online translation services.
However, one is pretty expensive and the other creates highly inaccurate results. Therefore, the perfect solution is to use Linguise neural machine translation which provides low-price subscription plans and more than 95% accurate translation.